Insights

Expansion Opportunity Large regional footprint with over 50 clubs across the Baltic region and strong growth since 2008 indicates ongoing expansion potential. This presents cross-club membership upsell, corporate wellness programs, and scalable technology or facilities partnerships.

Facility Modernization Recent renovation investments in showers and studio spaces signal a willingness to upgrade facilities. Opportunities exist to propose premium service rollouts, equipment modernization, maintenance partnerships, and branded wellness experiences.

Digital & Tech Active tech stack including WordPress, Shopify/WooCommerce, and analytics tools suggests openness to digital marketing, member onboarding enhancements, e-commerce coaching, and data-driven engagement solutions.

Revenue Scale Substantial revenue range ($100M–$250M) and a sizeable workforce imply capacity for enterprise sales, bundled corporate wellness contracts, and scalable SaaS or service offerings tailored to large fitness networks.

Market Positioning Largest sports club chain in Estonia with regional presence positions MyFitness as a potential partner for nutrition, fitness apps, and health data integrations, enabling strategic partnerships with complementary health tech brands.

MyFitness Tech Stack

MyFitness uses 8 technology products and services including Hotjar, Open Graph, WordPress, and more. Explore MyFitness's tech stack below.

Hotjar

Analytics

Open Graph

Content Management System

WordPress

Content Management System

Cookie Compliance

E-commerce

E-commerce

PHP

Programming Languages

MyFitness Email Formats	Example	Percentage
First.Last@myfitness.ee	John.Doe@myfitness.ee	75%
Last@myfitness.ee	Doe@myfitness.ee	25%

MyFitness Email Formats

Example

Percentage

First.Last@myfitness.ee

John.Doe@myfitness.ee

75%

Last@myfitness.ee

Doe@myfitness.ee

25%

Frequently Asked Questions

What is MyFitness's official website and social media links?

MyFitness's official website is myfitness.ee and has social profiles on LinkedIn.

How much revenue does MyFitness generate?

As of October 2026, MyFitness's annual revenue is estimated to be $100M - $250M.

What is MyFitness's NAICS code?

MyFitness's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does MyFitness have currently?

As of October 2026, MyFitness has approximately 228 employees across 4 continents, including Europe, North America and Asia. Key team members include Head Of Marketing: M. N., Head Of Marketing Baltics: M. M. and Head Of Myfitness Estonia: T. M. Explore MyFitness's employee directory with LeadIQ.

What industry does MyFitness belong to?

MyFitness operates in the Wellness and Fitness Services industry.

What technology does MyFitness use?

MyFitness's tech stack includes Hotjar, Open Graph, WordPress, Cookiebot, Shopify, WooCommerce, Microsoft 365 and PHP.

What is MyFitness's email format?

MyFitness's email format typically follows the pattern of First.Last@myfitness.ee. Find more MyFitness email formats with LeadIQ.

When was MyFitness founded?

MyFitness was founded in 2008.

MyFitness

Q: What is MyFitness's official website and social media links?

MyFitness's official website is myfitness.ee. MyFitness has social profiles on LinkedIn.

Q: How many employees does MyFitness have currently?

MyFitness has approximately 228 employees.

Q: What technology does MyFitness use?

MyFitness's tech stack includes Select2, Twemoji, Bootstrap, Google Fonts API, Cybot.

Q: What is MyFitness's NAICS code?

MyFitness's NAICS code is 71394 (Fitness and Recreational Sports Centers).

Wellness and Fitness ServicesHarju Maakond, Estonia201-500 Employees

MyFitness is a wellness and fitness services provider based in Tallinn, Harju County, Estonia. Founded in 2008, it grew to become the largest sports club chain in Estonia and now operates more than 50 clubs across the Baltic region.

Its offerings provide access to a broad network of fitness facilities and related services, supporting people who seek to lead more active and healthier lives through movement and exercise. As a regional operator, it positions itself within the wellness and fitness sector by running a broad network of clubs across the Baltic states. A recent development involves partial renovations to the men's showers at the Linnamäe club, announced in June 2026.

Insights

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MyFitness Tech Stack

Media & News

MyFitness group starts partial renovation works in the men's showers at MyFitness Linnamäe club in Jun '26, with completion estimated by Jul '26.

MyFitness group begins renovating the large studio in Estonia on Apr 13th '26, with the work expected to last approximately 5–6 weeks.

MyFitness's Email Address Formats