Market Expansion Target large-scale professional events, federations, and clubs that rely on precise timing and reliable data. Leverage MYLAPS credibility from major races to win new contracts for timing systems, data services, and result publishing across multiple sports. Propose bundled offerings including registration, timing, data analytics, and post-race services to create ongoing revenue streams.

Data Analytics Promote data-centric packages to athletes, teams, and sponsors who want performance insights. Offer dashboards, benchmarking, and API access for integration with club apps and sponsor platforms, with recurring subscription models and enterprise licenses.

Channel Partnerships Expand through event organizers, track owners, and federations by strengthening the partner ecosystem. Use ongoing partner conferences and trade shows to showcase ROI, case studies, and co-selling opportunities, increasing win rates for new timing contracts.

Garmin Synergy Position MYLAPS within the Garmin ecosystem to access a broader events network and consumer base. Explore bundled hardware and software offerings, wearable integrations, and data sharing to drive cross-sell opportunities and stickiness across events and athletes.

Real-Time Engagement Capitalize on demand for real-time results and fan experiences. Offer streaming-ready publishing, mobile apps, and live leaderboards that complement event operations and enable sponsors to engage audiences, creating value for organizers and increasing add-on sales.