Market Fit Target organizations in highways maintenance and traffic management seeking to reduce paper processes, improve compliance, and enable real-time visibility. MyMobileWorkers already serves over 50 highway businesses, indicating strong domain fit for expanding within this sector.

Operational Efficiency Highlight ROI cases such as Forest Traffic Services cutting job sheet collection by two weeks and Direct Traffic Management saving two hours per day on job packs and £8,000 annually on paper. Use these as proof points to win new customers prioritizing time and cost savings.

Compliance & Safety Emphasize capabilities around RAMS, POWRAs, vehicle checks, lone worker monitoring, and near-miss reporting to address HSE fines and safety obligations. Position as a risk management and regulatory adherence solution for MSPs and local authorities.

Expansion & Acquisition Note the recent acquisition by Asolvi and leadership enhancements, signaling growth momentum and potential cross-sell opportunities within Asolvi’s ecosystem. Leverage this to approach account expansion with bundled offerings.

Digital Transformation Promote the platform’s real-time data capture, geo-tracking of operatives, holiday/sickness planning, and digital near-miss registry as a lure for mid-market firms aiming to modernize field operations and replace paper-based workflows.