Audience Growth MyNorth Media reaches over 2.4 million people annually across Traverse City and Northern Michigan, presenting a prime opportunity for regional advertisers and sponsors to reach a loyal, travel- and lifestyle-focused audience through print, online, and event channels.

Multichannel Offerings Leverage their suite of products—Traverse, Northern Michigan’s Magazine, Northern Home & Cottage, MyNorth Vacation Guides, ShopMyNorth.com, and MyNorthTickets.com—to create bundled advertising, sponsored content, and event promotions that amplify reach across web, print, and e-commerce.

Local Expertise Deep regional coverage of travel, dining, real estate, and outdoor experiences positions MyNorth Media as a trusted local partner for brands looking to align with Northern Michigan lifestyle and tourism segments.

Acquisition Signal Recent acquisition by Heritage Broadcasting (9and10 News) indicates stability and potential cross-promotion opportunities with a broader broadcast audience and multi-platform distribution.

Tech & Analytics Existing digital stack (Google Analytics, Tag Manager, WordPress, SEO, ads platforms) enables data-driven advertising packages and performance-based campaigns with measurable ROI for advertisers and sponsors.