Audience Scale MyNorth Media reaches over 2.4 million people annually across its Traverse/Northern Michigan platforms, presenting a sizable audience for targeted advertising, sponsorships, and content partnerships.

Multi-Channel leverages a diverse tech stack (Amazon and Google Ads, AWS, Google Cloud, Wix, Stripe, Sendinblue, Microsoft 365) and owns ShopMyNorth.com and MyNorthTickets.com, indicating opportunities for integrated digital advertising, e-commerce promotions, and event ticketing partnerships.

Local Expertise Strong presence in Northern Michigan with publications and guides covering travel, dining, real estate, events, and lifestyle offers a fertile ground for location-based campaigns, sponsored content, and affiliate programs tailored to regional brands.

Acquisition Backdrop Recent acquisition by Heritage Broadcasting (9&10 News) in 2022 situates MyNorth Media within a larger media ecosystem, suggesting cross-promotion, bundled advertising packages, and access to broader distribution channels.

Revenue Opportunity Current revenue range ($1M–$10M) and established e-commerce (ShopMyNorth, MyNorthTickets) indicate potential for expanding digital ad spend, subscription/guide sponsorships, and event-driven promotions targeting Northern Michigan travelers and residents.