Power Quality Focus Target facilities seeking energy cost reduction and equipment longevity through power factor correction and harmonic filtering. Potential upsell to complete power quality solutions for manufacturing, industrial, and commercial sites.

SMB Market Niche Operate in a small business to mid-market segment (2-10 employees) with a long-standing specialty since 1954. Ideal for regional or regional-adjacent manufacturing facilities looking for specialized, consultative electrical efficiency solutions.

Sustainability Angle Leverage the Women’s Business Enterprise certification as a differentiator for corporate and government procurement programs prioritizing diverse suppliers, expanding eligibility for set-aside contracts and supplier diversity initiatives.

Tech and Content Utilize their digital stack (WordPress, analytics, SEO, AI tools) to drive inbound demand for power quality consultations, retrofit projects, and after-market service agreements. Opportunity to offer data-driven marketing services or technical content partnerships.

Expansion Opportunity Highlight potential upsell to larger industrial facilities or adjacent markets with high harmonic and power quality needs, such as transformers and motor fleets, supported by a strong track record and long industry experience in Sterling Heights.