Regional Market Presence As a key sports entertainment provider in Myrtle Beach with a capacity of over 6,500 seats, the Pelicans have a strong regional footprint, offering opportunities for local sponsorships, merchandise sales, and targeted advertising partnerships.
Growing Revenue Potential With annual revenues estimated between $25 million and $50 million, the Pelicans demonstrate a substantial market size, making them an attractive partner for brands seeking to engage sports audiences in the southeastern US.
Sports Industry Relationships Their affiliation history with major MLB franchises like the Chicago Cubs, Atlanta Braves, and Texas Rangers positions them well for collaborative marketing efforts and ticket package promotions linked to these prominent brands.
Community Engagement The Pelicans' longstanding presence since 1999 indicates strong community ties, providing avenues for local business sponsorships, fan engagement initiatives, and corporate event partnerships to boost visibility.
Competitive Environment Operating alongside similar regional teams with comparable revenue sizes and employee counts, there is potential for joint ventures, cross-promotions, and innovative fan experiences to differentiate offerings in a competitive sports market.