Strategic Partnerships Naboso has a history of collaboration with footwear brands such as Xero Shoes to integrate Naboso technology into sport sandals, indicating a willingness to co-create product extensions with external partners to access new distribution channels and customer bases.

Retail & Online The product line including socks, insoles, mats and accessories is sold online and in retail settings, suggesting multiple selling avenues. This presents sales opportunities in DTC programs, sport and wellness retailers, and specialty footcare stores.

Expansion Footprint HQ and fulfillment moved from New York to Phoenix, and the company maintains a lean team size. This points to scalable operations and potential for regional distributor deals or warehouse partnerships to optimize logistics and reduce shipping times.

Tech-Enabled Sales Active use of digital marketing channels and e‑commerce platforms (Shopify, Squarespace, Google Workspace, Reddit Ads, Taboola) indicates readiness for targeted online campaigns, affiliate programs, and B2B e‑commerce integrations to drive wholesale and direct sales.

Leadership & Growth With growth in leadership hires such as a Director of Sales and a focus on sensory and recovery product innovations, there is an opportunity to position Naboso for enterprise or athletic sponsorship deals, clinics, and professional sports partnerships to scale revenue.