Insights

Expanding Footprint Merrell is actively growing its retail presence with new locations such as the flagship store in the UK, indicating an opportunity to collaborate on localized marketing campaigns and exclusive product launches to attract international outdoor enthusiasts.

Lifestyle Partnerships Recent partnerships with lifestyle brands like Lonely Ghost and collaborations like the MOAB Luxe Hiker suggest a strategic emphasis on lifestyle-oriented products, opening avenues for co-branded collections and premium market segmentation.

Innovation and Design With a focus on thoughtfully designed, tested footwear that combines comfort and style, there’s potential to propose innovative materials or custom design solutions targeted at outdoor and active lifestyle customers.

Sustainable Initiatives Merrell's commitment to inspiring outdoor activity and protecting trails indicates an opportunity for sustainable product lines or environmentally friendly materials appealing to eco-conscious consumers.

Digital Engagement Utilizing their advanced tech stack and digital platforms, there are prospects to offer digital marketing collaborations, virtual store experiences, or data-driven personalization to enhance customer engagement and boost sales channels.

Merrell Tech Stack

Merrell uses 8 technology products and services including Cloudflare, SAP, Cart Functionality, and more. Explore Merrell's tech stack below.

  • Cloudflare
    Content Management System
  • SAP
    Customer Relationship Management
  • Cart Functionality
    E-commerce
  • Demandware
    E-commerce
  • Microsoft Outlook
    Email
  • Microsoft Azure
    Platform As A Service
  • PHP
    Programming Languages
  • Python
    Programming Languages

Merrell's Email Address Formats

Merrell uses at least 1 format(s):
Merrell Email FormatsExamplePercentage
First.Last@merrell.comJohn.Doe@merrell.com
85%
LastFir@merrell.comDoeJoh@merrell.com
6%
Last.First@merrell.comDoe.John@merrell.com
5%
FLast@merrell.comJDoe@merrell.com
4%

Frequently Asked Questions

Where is Merrell's headquarters located?

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Merrell's main headquarters is located at Rockford, Michigan 49351 United States. The company has employees across 6 continents, including North AmericaEuropeOceania.

What is Merrell's phone number?

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You can contact Merrell's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Merrell's official website and social media links?

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Merrell's official website is merrell.com and has social profiles on LinkedIn.

What is Merrell's NAICS code?

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Merrell's NAICS code is 44-45 - Retail Trade.

How many employees does Merrell have currently?

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As of February 2026, Merrell has approximately 518 employees across 6 continents, including North AmericaEuropeOceania. Key team members include Ceo: J. M.Vice President Of Sales: J. A.President: S. O.. Explore Merrell's employee directory with LeadIQ.

What industry does Merrell belong to?

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Merrell operates in the Retail industry.

What technology does Merrell use?

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Merrell's tech stack includes CloudflareSAPCart FunctionalityDemandwareMicrosoft OutlookMicrosoft AzurePHPPython.

What is Merrell's email format?

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Merrell's email format typically follows the pattern of First.Last@merrell.com. Find more Merrell email formats with LeadIQ.

When was Merrell founded?

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Merrell was founded in 1981.

Merrell

RetailMichigan, United States501-1000 Employees

At Merrell, we believe in sharing the simple power of being outside with everyone. No matter who you are, where you came from, who you love or how you move — Everyone should be welcome in the outdoors and wherever life takes us. We strive to inspire everyone because, together, we can help protect the trail we love.
 
Our goal is to provide innovative, thoughtfully designed, rigorously- tested footwear and apparel products that over-deliver on quality, comfort, versatility, and look good too. We believe if we do these things right, we can enable anybody on the planet to pick up Merrell gear and feel adventurous, empowered, confident, and ready to enjoy the simple power of being outside. 
 
Merrell is a division of Wolverine Worldwide, one of the world’s leading marketers and licensors of branded casual, active lifestyle, work, outdoor sport, athletic, children's and uniform footwear and apparel.

Section iconCompany Overview

Headquarters
Rockford, Michigan 49351 United States
Phone number
NAICS Code
44-45 - Retail Trade
Founded
1981
Employees
501-1000

Section iconFunding & Financials

  • $250M$500M

    Merrell's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    Merrell's revenue is estimated to be in the range of $250M$500M

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