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Collaborative Partnerships Merrell has recently partnered with Parks Project and Belstaff International Ltd, signaling a focus on collaborations that can open up new sales channels and market segments. Leveraging partnerships with brands in different niches can help expand Merrell's reach and attract diverse customer bases.

Innovative Product Expansion Merrell's launch of a web-based game and new products like the Moab Speed 2 demonstrates a commitment to innovative offerings. Creating engaging experiences and introducing high-performance gear can capture the attention of outdoor enthusiasts seeking unique and cutting-edge products, potentially leading to increased sales.

Influencer Marketing Impact Partnering with the Duchess of Cambridge and Sweaty Betty for exclusive capsule collections presents an opportunity for Merrell to leverage influencer marketing. Associating with prominent personalities can enhance brand visibility, credibility, and desirability among target consumers, potentially driving sales growth through influencer-inspired purchases.

Strengthened Digital Presence The launch of a new version of the MOAB Speed hiking shoe and expansion of online offerings, such as web-based games and exclusive collections, highlight a strategic focus on enhancing Merrell's digital presence. Elevating e-commerce experiences and digital marketing efforts can attract online shoppers and enthusiasts looking for convenience and a broader product selection, potentially boosting online sales.

Community Engagement Initiatives By teaming up with Parks Project and focusing on environmental conservation, Merrell is aligning with customers who value sustainability. Sales opportunities can arise from emphasizing shared values with consumers, as sustainable practices and community initiatives can resonate with eco-conscious buyers, driving sales growth through environmentally responsible purchase decisions.

Similar companies to Merrell

Merrell Tech Stack

Merrell uses 8 technology products and services including WordPress, SAP, Shopify, and more. Explore Merrell's tech stack below.

WordPress
Content Management System
SAP
Customer Relationship Management
Shopify
E-commerce
Demandware
E-commerce
Microsoft Word
Editors
Microsoft Outlook
Email
Yieldify
Personalization
Amazon Web Services
Platform As A Service

Media & News

Merrell's Email Address Formats

Merrell uses at least 1 format(s):

Merrell Email Formats	Example	Percentage
First.Last@merrell.com	John.Doe@merrell.com	89%
LastFir@merrell.com	DoeJoh@merrell.com	4%
Last.First@merrell.com	Doe.John@merrell.com	4%
FLast@merrell.com	JDoe@merrell.com	3%

Frequently Asked Questions

Where is Merrell's headquarters located?

Merrell's main headquarters is located at Courtland Drive NE Rockford, Michigan 49351 US. The company has employees across 6 continents, including North AmericaEuropeOceania.

What is Merrell's phone number?

You can contact Merrell's main corporate office by phone at

+1-616-866-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Merrell's official website and social media links?

Merrell's official website is merrell.com and has social profiles on LinkedIn.

How much revenue does Merrell generate?

As of September 2024, Merrell's annual revenue reached $75M.

How many employees does Merrell have currently?

As of September 2024, Merrell has approximately 441 employees across 6 continents, including North AmericaEuropeOceania. Key team members include Chief Executive Officer - Balance You Llc: C. F.Chief Marketing Officer: P. T.Chief Product Consultant: N. N. P.. Explore Merrell's employee directory with LeadIQ.

What industry does Merrell belong to?

Merrell operates in the Retail industry.

What technology does Merrell use?

Merrell's tech stack includes WordPressSAPShopifyDemandwareMicrosoft WordMicrosoft OutlookYieldifyAmazon Web Services.

What is Merrell's email format?

Merrell's email format typically follows the pattern of . Find more Merrell email formats with LeadIQ.

When was Merrell founded?

Merrell was founded in 1981.

Merrell

Merrell

RetailMichigan, United States201-500 Employees

At Merrell, we believe in sharing the simple power of being outside with everyone. No matter who you are, where you came from, who you love or how you move — Everyone should be welcome in the outdoors and wherever life takes us. We strive to inspire everyone because, together, we can help protect the trail we love.
 
Our goal is to provide innovative, thoughtfully designed, rigorously- tested footwear and apparel products that over-deliver on quality, comfort, versatility, and look good too. We believe if we do these things right, we can enable anybody on the planet to pick up Merrell gear and feel adventurous, empowered, confident, and ready to enjoy the simple power of being outside. 
 
Merrell is a division of Wolverine Worldwide, one of the world’s leading marketers and licensors of branded casual, active lifestyle, work, outdoor sport, athletic, children's and uniform footwear and apparel.

Company Overview

Headquarters: Courtland Drive NE Rockford, Michigan 49351 US
Phone number: ✕
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+1-616-866-****
Website: merrell.com
Founded: 1981
Employees: 201-500

Media & News

Funding & Financials

$50M$100M
Merrell's revenue is in the range of $50M$100M

Funding & Financials

$50M$100M
Merrell's revenue is in the range of $50M$100M

Company Leadership

C. F.
Chief Executive Officer - Balance You Llc
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P. T.
Chief Marketing Officer
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Chief Product Consultant
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S. S.
Chief Merchant
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J. A.
Vice President Of Sales
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Employee Directory

S. O.
President
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J. A.
Vice President Of Sales
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N. N. P.
Chief Product Consultant
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S. S.
Chief Merchant
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A. S.
Vp, Ecommerce - Merrell, Chaco, Www Canada, Kids Group
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