Insights

Partnerships for Growth Merrell has recently partnered with Parks Project, Belstaff International Ltd, and Sweaty Betty Limited to launch exclusive collections, indicating potential collaboration opportunities to expand product reach and attract new customers.

Innovative Product Development Merrell's introduction of colorway expansions, enhanced styles for women, and launch of a web-based game showcase a commitment to innovation, providing avenues for upselling to existing customers and attracting a younger demographic.

Celebrity Endorsements The partnership with the Duchess of Cambridge and her preferred activewear brand, Sweaty Betty, presents endorsement possibilities to leverage celebrity influence and drive visibility in the outdoor apparel market.

Product Enhancement Strategy With the release of the improved MOAB Speed hiking shoes and the newer version MOAB Speed 2 featuring enhanced grip and breathability, there are opportunities to upsell premium products and cater to outdoor enthusiasts seeking advanced gear.

Competitive Market Positioning Merrell's revenue range aligns it with notable industry players like New Balance, Clarks, and Hunter, indicating competitive strength and room for market expansion through focused sales strategies and differentiated offerings.

Merrell Tech Stack

Merrell uses 8 technology products and services including WordPress, Hyperion, MySQL, and more. Explore Merrell's tech stack below.

  • WordPress
    Content Management System
  • Hyperion
    Corporate Performance Management
  • MySQL
    Database
  • Shopify
    E-commerce
  • Microsoft Word
    Editors
  • Swiper
    Javascript Libraries
  • iGoDigital
    Personalization
  • Attentive
    Personalization

Media & News

Merrell's Email Address Formats

Merrell uses at least 1 format(s):
Merrell Email FormatsExamplePercentage
first.last@merrell.comJohn.Doe@merrell.com
89%
last.first@merrell.comDoe.John@merrell.com
4%
lastfir@merrell.comDoeJoh@merrell.com
3%
flast@merrell.comJDoe@merrell.com
4%

Frequently Asked Questions

Where is Merrell's headquarters located?

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Merrell's main headquarters is located at Courtland Drive NE Rockford, Michigan 49351 US. The company has employees across 6 continents, including North AmericaEuropeOceania.

What is Merrell's phone number?

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You can contact Merrell's main corporate office by phone at +1-616-866-5500. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Merrell's official website and social media links?

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Merrell's official website is merrell.com and has social profiles on LinkedIn.

How much revenue does Merrell generate?

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As of May 2024, Merrell's annual revenue reached $75M.

How many employees does Merrell have currently?

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As of May 2024, Merrell has approximately 430 employees across 6 continents, including North AmericaEuropeOceania. Key team members include Chief Executive Officer - Balance You Llc: C. F.Chief Marketing Officer: P. T.Chief Merchant: S. S.. Explore Merrell's employee directory with LeadIQ.

What industry does Merrell belong to?

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Merrell operates in the Retail industry.

What technology does Merrell use?

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Merrell's tech stack includes WordPressHyperionMySQLShopifyMicrosoft WordSwiperiGoDigitalAttentive.

What is Merrell's email format?

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Merrell's email format typically follows the pattern of . Find more Merrell email formats with LeadIQ.

When was Merrell founded?

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Merrell was founded in 1981.
Merrell

Merrell

RetailMichigan, United States201-500 Employees

At Merrell, we believe in sharing the simple power of being outside with everyone. No matter who you are, where you came from, who you love or how you move — Everyone should be welcome in the outdoors and wherever life takes us. We strive to inspire everyone because, together, we can help protect the trail we love.
 
Our goal is to provide innovative, thoughtfully designed, rigorously- tested footwear and apparel products that over-deliver on quality, comfort, versatility, and look good too. We believe if we do these things right, we can enable anybody on the planet to pick up Merrell gear and feel adventurous, empowered, confident, and ready to enjoy the simple power of being outside. 
 
Merrell is a division of Wolverine Worldwide, one of the world’s leading marketers and licensors of branded casual, active lifestyle, work, outdoor sport, athletic, children's and uniform footwear and apparel. 

Section iconCompany Overview

Headquarters
Courtland Drive NE Rockford, Michigan 49351 US
Phone number
+1-616-866-5500
Founded
1981
Employees
201-500

Section iconFunding & Financials

  • $50M$100M

    Merrell's revenue is in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Merrell's revenue is in the range of $50M$100M

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