Strategic Partnerships NAFDMA is actively expanding through partnerships, notable with Storylands Atlas, spanning multiple countries. Sales opportunities exist in offering joint programs, sponsorships, or co-branded events and digital initiatives to broaden reach in North America, the UK, Australia, and beyond.

Mental Health + Wellness The launch of a mental health resources page and the PAUSE Wellness Lounge at the Agritourism Convention signals a priority on wellbeing. There is potential to offer wellness-focused sponsorships, curated content, or training and tools for farm visits that emphasize visitor experience and staff resilience.

Direct Marketing Focus As a membership-based association dedicated to farm direct marketing and agritourism, the organization can be a channel for premium farmer outreach, education programs, and technology solutions that enhance direct-to-consumer sales at farms and farmers’ markets.

Tech Stack Alignment NAFDMA relies on a mix of analytics, hosting, and engagement tools (Hotjar, Snowplow, AWS, Duda, Google Workspace, Brevo, Vimeo). There is an opportunity to propose integrated digital solutions that improve member onboarding, event experiences, and data-driven marketing for farm partners.

Growth Capabilities Revenue is under $1M with a lean employee base, suggesting openness to scalable, cost-effective B2B partnerships and services that deliver high ROI, such as automation, marketing platforms, training programs, or sponsors for national and regional agritourism events.