NAILBITER Email Format
Market ResearchVirginia, United States51-200 Employees
Nailbiter is a market research firm offering a global quantitative behavioral videometrics platform designed for quantitative video-based market research. It uses in-the-moment video to capture and code real shopping and consumer behavior across in-store, online, and at-home settings, turning observations into actionable metrics. Those metrics inform activities such as protecting new product launches, evaluating marketing effectiveness, mapping shopper journeys, and delivering planogram diagnostics, among other applications. The company positions itself as both a data and analytics provider and a full-service agency. Headquartered in Herndon, Virginia, Nailbiter serves a global client base with a mid-sized team. It notes recognition in industry rankings and highlights that it has a female CEO and is an NMSDC-certified Minority Business Enterprise supplier.