Growth Opportunity Nailbiter has demonstrated rapid growth with a Series A funding of $13M and revenue in the $25M-$50M range, indicating a scalable platform and potential for enterprise-level expansion services such as broader market research programs and higher value analytics offerings.

Diverse Capabilities They offer a global quantitative behavioral videometrics platform that codes in-store, online, and at-home shopping behavior, presenting cross-channel analytics opportunities for clients seeking unified shopper journey insights and planogram optimization.

Underserved Niche As the only certified Minority Business Enterprise supplier and led by a female CEO within top industry circles, Nailbiter can be positioned to win diversity-conscious accounts and partner programs that prioritize supplier diversity and inclusive procurement.

CPG Market Fit Their existing client base includes top CPG brands and a focus on protecting new product launches, marketing effectiveness, and shopper journey mapping aligns with high-value, long-term client engagements and upsell opportunities in product development analytics.

Tech Efficient With a modern tech stack (HubSpot, Salesforce, NetSuite, PostgreSQL, etc.) and a data-driven, full-service agency model, Nailbiter is well-positioned to cross-sell integrated CRM, analytics, and marketplace intelligence services to mid-market and enterprise clients pursuing digital transformation.