Global Behavioral Nailbiter operates a global quantitative behavioral videometrics platform for in-the-moment shopping insights across in-store, online, and at-home settings, presenting sales opportunities to defense-launch campaigns, assess marketing effectiveness, and optimize shopper journeys for CP brands.

Female CEO Advantage Position Nailbiter’s leadership as a female CEO and minority business enterprise to appeal to brands prioritizing diverse suppliers, ESG alignment, and supplier diversity programs in procurement engagements.

CPG Fit Target large CPG brands and retailers seeking innovative metrics, planogram diagnostics, and real-time behavioral data to protect launches, validate promotions, and map shopper paths—areas where Nailbiter already demonstrates proven impact.

Financial Scale With revenue in the tens of millions and a mid-sized employee base, pursue mid-market and growth-stage opportunities where nimble, full-service analytics and rapid delivery can complement larger incumbents.

Tech and Talent Leverage Nailbiter’s tech stack and people-centric culture (full-service agency plus analytics) to propose integrated solutions combining data analytics, video-based metrics, and strategic services for end-to-end market research engagements.