Product Innovation Nairn's consistently expands its product portfolio with new gluten-free options such as sourdough flatbreads, toffee flavoured Oaties, and popped oat snacks, indicating opportunities to target health-conscious and gluten-free consumers across retail channels.

Strategic Collaborations Recent partnerships with Marmite to launch unique Marmite and cheese oatcakes highlight potential for co-branded product development and cross-promotional campaigns in both retail and specialty food markets.

Market Expansion With exports to over 30 international markets and distribution in major UK multiples, there is scope to deepen penetration in existing markets and explore emerging regions for gluten-free and health-focused snack products.

Innovation Leadership Nairn's recent introduction of the first gluten-free popped oat snack demonstrates its position as an innovator, ideal for targeting health-focused consumers seeking new and trendy snack options.

Digital Engagement Utilizing digital tools like Google Analytics and social media pixels suggests opportunities to enhance online sales channels, engage health-conscious consumers, and tailor marketing campaigns to boost brand awareness and conversions.