Insights

Market leadership Nairn's Oatcakes is the UK’s largest oatcake producer and a leading gluten-free biscuits manufacturer with distribution in all major UK multiples and exports to over 30 markets, indicating strong brand reach and potential retailer partnerships.

Product expansion Recent launches include Marmite & Cheese Oatcakes and a gluten-free popped oat snack; ongoing special edition packs for 130th anniversary signal ongoing innovation and collaboration opportunities with flavor partners and limited editions to drive sales velocity.

Growth opportunities Revenue is in the multi‑million range with a mid‑sized employee base, suggesting capacity for incremental B2B orders, private label programs, and regional wholesale deals without requiring large-scale capex.

Digital engagement Adoption of analytics and marketing tech (Google Analytics, Piwik PRO, Drupal, iCIMS) alongside user behavior insights (Hotjar) enables data-driven prospect targeting, personalized campaigns, and measurable ROI for new channel strategies.

Strategic partnerships Recent collaborations with Marmite and packaging redesign for anniversaries indicate openness to co-branding, licensing, and exclusive SKUs with retailers or snack brands to expand category presence in grocery and specialty stores.

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Nairn's Oatcakes Tech Stack

Nairn's Oatcakes uses 8 technology products and services including Hotjar, iCIMS, Drupal, and more. Explore Nairn's Oatcakes's tech stack below.

Hotjar
Analytics
iCIMS
Applicant Tracking Systems
Drupal
Content Management System
jQuery
Javascript Libraries
Bootstrap
UI Frameworks
X-Content-Type-Options
Web & Portal Technology
Google Analytics
Web Analytics
Piwik PRO Core
Web Analytics

Media & News

Nairn's Oatcakes's Email Address Formats

Nairn's Oatcakes uses at least 4 email formats:

Nairn's Oatcakes Email Formats	Example	Percentage
First@nairns-oatcakes.com	John@nairns-oatcakes.com	57%
First.Last@nairns-oatcakes.com	John.Doe@nairns-oatcakes.com	27%
FirstLast@nairns-oatcakes.com	JohnDoe@nairns-oatcakes.com	13%
FirstL@nairns-oatcakes.com	JohnD@nairns-oatcakes.com	3%

Frequently Asked Questions

What is Nairn's Oatcakes's phone number?

You can contact Nairn's Oatcakes's main corporate office by phone at

+44-131-620-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Nairn's Oatcakes's official website and social media links?

Nairn's Oatcakes's official website is nairns.com and has social profiles on LinkedIn.

How much revenue does Nairn's Oatcakes generate?

As of August 2026, Nairn's Oatcakes's annual revenue is estimated to be $1M - $10M.

What is Nairn's Oatcakes's NAICS code?

Nairn's Oatcakes's NAICS code is 311 - Food Manufacturing.

How many employees does Nairn's Oatcakes have currently?

As of August 2026, Nairn's Oatcakes has approximately 91 employees across 4 continents, including Europe, Africa and North America. Key team members include Head Of Export: D. C., Marketing Director: K. B. and National Account Controller: K. C. Explore Nairn's Oatcakes's employee directory with LeadIQ.

What industry does Nairn's Oatcakes belong to?

Nairn's Oatcakes operates in the Food and Beverage Manufacturing industry.

What technology does Nairn's Oatcakes use?

Nairn's Oatcakes's tech stack includes Hotjar, iCIMS, Drupal, jQuery, Bootstrap, X-Content-Type-Options, Google Analytics and Piwik PRO Core.

What is Nairn's Oatcakes's email format?

Nairn's Oatcakes's email format typically follows the pattern of First@nairns-oatcakes.com. Find more Nairn's Oatcakes email formats with LeadIQ.

When was Nairn's Oatcakes founded?

Nairn's Oatcakes was founded in 1896.

Nairn's Oatcakes

Q: What is Nairn's Oatcakes's official website and social media links?

Nairn's Oatcakes's official website is nairns.com. Nairn's Oatcakes has social profiles on LinkedIn.

Q: How many employees does Nairn's Oatcakes have currently?

Nairn's Oatcakes has approximately 91 employees.

Q: What technology does Nairn's Oatcakes use?

Nairn's Oatcakes's tech stack includes Hoefler&Co, Google Tag Manager, X-XSS-Protection, Open Graph, Max Mega Menu.

Q: What is Nairn's Oatcakes's NAICS code?

Nairn's Oatcakes's NAICS code is 311 (Food Manufacturing).

Food and Beverage ManufacturingScotland, United Kingdom51-200 Employees

Nairn's Oatcakes operates in the food and beverage manufacturing sector with a focus on oats, producing oatcakes and a range of gluten-free biscuits. Founded in 1896 and based in Edinburgh, Scotland, its portfolio emphasizes oats and quality ingredients to offer simple, wholesome products that fit a healthy, balanced lifestyle. The company is the UK's largest oatcake producer and a leading supplier of branded gluten-free sweet and savoury biscuits. 
Its products are stocked by major UK retailers, and the business exports to more than 30 markets worldwide. In 2023 the company expanded its portfolio through partnerships and new products, including Marmite and Cheese Oatcakes.