Regional Market Target St Peters and surrounding areas (St Charles, OFallon, St Louis) with localized campaigns highlighting inventory breadth and test drive opportunities, leveraging local events and community channels.

Mid Market Fit Capitalize on the dealership’s mid-sized footprint with cross-sell of new and used Chrysler, Dodge, Jeep, and RAM models, plus certified pre-owned options to boost average deal size and vehicle mix.

Digital Engagement Leverage existing tech stack (Google Ads, Amazon Advertising, CDK Global) to optimize paid search and retargeting, enhance online showroom experiences, and drive online-to-offline showroom visits.

Growth Readiness Position Napleton’s Mid Rivers as a scalable regional automotive hub by showcasing expansive inventory, flexible financing, and strong service/support to attract competitive trade-ins from nearby dealers.

Sales Enablement Develop targeted outreach for high-value prospects (offering test drives, multi-vehicle comparisons, and loyalty incentives) and prioritize speed-to-lead with iCIMS-reinforced lead management and follow-up workflows.