Prestige and Awards Leverage their numerous prestigious recognitions (National Design Award, AIANYS Firm of the Year, AIANY awards) to position as an award-winning studio with credibility when pursuing larger institutional or corporate clients seeking proven excellence.

Public and Cultural Projects Focus on their track record with high-profile cultural and urban projects (Navy Pier renovation, MoMA PS1 Canopy, XX1st Milan Triennale pavilion) to target museums, cultural institutions, and city agencies seeking innovative, socially responsible design partners.

Urban Innovation Highlight expertise in social housing and modular micro-units (Carmel Place/My Micro NY) to pursue collaborations on housing, mixed-use developments, and compact, flexible urban living solutions for municipalities and developers.

Design and Technology Emphasize integration of design excellence with technical innovation and international project experience to win RFPs from tech-forward firms, design studios, and clients prioritizing cutting-edge workflows and sustainability.

Global Partnerships Target mid-sized firms and agencies that value international reach and diverse practice; align with potential strategic partnerships or joint ventures to scale capabilities and compete with larger firms on complex projects.