Legacy and Trust Leverage Nate Wade Subaru’s status as the oldest exclusive Subaru dealer and long-tenured management team to position premium service and loyalty programs. Highlight stability, ethics, and customer-centric practices as a differentiator in local market outreach.

Regional Presence Target Salt Lake City and surrounding Utah markets where the dealership has deep roots. Explore regional OEM partnerships, local events, and community sponsorships to drive foot traffic and strengthen brand affinity among Subaru enthusiasts.

Mid-Market Focus With revenue in the tens of millions and a mid-sized employee base, tailor scalable sales programs, service retention campaigns, and aftermarket offerings to move average transaction value while maintaining high retention rates.

Digital Engagement Capitalize on existing tech stack (Google Ads tracking, analytics platforms) to optimize attribution, target lookalike audiences, and create retargeting flows for service, certified pre-owned, and seasonal promotions to boost inbound inquiries.

Service and LCV Potential Promote service loyalty, maintenance plans, and certified pre-owned programs as recurring revenue streams. Cross-sell parts, accessories, and warranty extensions to existing Subaru owners in the region, leveraging the dealership’s ethics-driven brand image.