Regional expansion The group has rapidly expanded via acquisitions and new offices, including recent additions in Layton and Riverdale, and asset sales to Mountain West Auto Group. This indicates ongoing growth activity and potential opportunities for OEMs, service providers, and facility-related upgrades.

Large network With 18 dealerships across northern Utah and southern Idaho and a wide footprint in automotive, trailer, and powersports, there are multiple touchpoints for cross-sell of vehicles, parts, service plans, and extended warranties.

Family-owned scale A fifth-generation, family-owned business with strong community focus and awards for growth and workplace quality suggests a preference for trusted partnerships, long-term contracts, and customized, value-driven sales proposals.

Tech-enabled selling Utilization of tools like iCIMS, Zendesk, Microsoft 365, and New Relic indicates digital sales operations, potential for CRM-led outreach, chat, and performance analytics to optimize lead conversion and customer experience.

Financial momentum Revenue in the range of 250 to 500 million and ongoing acquisitions point to a scalable business with appetite for financing, fleet partnerships, and bulk equipment or software solutions tailored to multi-site auto groups.