Global Reach The NBA has a major international presence with games and programming available in 215 countries and territories in over 50 languages, providing a vast global audience for potential partnerships and sponsorships.

Mobile Gaming Competition By launching a global mobile gaming competition with significant cash prizes, the NBA is tapping into the lucrative mobile gaming market, presenting opportunities for collaboration with gaming companies and brands seeking to target esports enthusiasts.

Key Executive Hire The recent hiring of James Jones as the executive vice president and head of basketball operations showcases the NBA's commitment to bolstering its management team, potentially opening avenues for partnerships with businesses looking to engage with key decision-makers in the sports industry.

Summer League Events With upcoming events like the 2025 Emirates NBA Cup and the NBA 2K26 Summer League, the NBA is creating platforms for engagement and visibility, presenting opportunities for brands seeking exposure through sports sponsorships and event partnerships.

In-Season Tournament Recognition The NBA's recognition as the best basketball league in the world and recipient of prestigious awards like the In-Season Tournament winner and Clutch Player of the Year reinforces its status, making it an attractive target for brands looking to align with top-tier sports properties.