National Basketball Association (NBA) Employee Directory
Spectator SportsNew York, United States10001+ Employees
The National Basketball Association operates as a global sports and media organization centered on basketball, connecting fans through competition, programming and related content. It oversees five professional leagues—the NBA, WNBA, NBA G League, NBA 2K League, and Basketball Africa League—and distributes live games and programming to audiences across more than 200 countries in dozens of languages. The organization also extends its reach through licensed merchandise and a broad array of digital properties that provide live streams, on-demand content, and fan engagement experiences. Based in New York, New York, the NBA serves a global market of fans, teams, sponsors and media partners, aiming to broaden access to basketball and heighten engagement through its varied offerings. In addition to competitive play and media distribution, the league operates a social impact initiative focused on health and wellness, civic engagement, social justice and inclusion, and sustainability. In 2025, the NBA announced a multi-year partnership with Amazon Web Services to build cloud- and AI-powered analytics and fan-engagement tools across its digital properties, reflecting ongoing efforts to leverage technology for enhanced experiences.
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