Energy efficiency demand Position NCC as a proven provider of energy-efficient, weatherproofing coatings (AcryShield) for commercial roofs and walls, highlighting ENERGY STAR partnership and track record with Fortune 500 clients to win sustainability-conscious buyers and asset managers seeking long-term cost savings.

Acquisition momentum Leverage the Henry Company acquisition in 2020 to propose integrated envelope solutions and cross-sell NCC's AcryShield coatings to Henry Company customers, expanding reach in building envelope systems and converting their existing client base into NCC projects.

Key client verticals Target sectors with broad NCC presence such as Manufacturing, Warehousing and Distribution, Education, Commercial Property Management, Major Retail, Entertainment, and Hospitality to tailor coatings and service packages that address sector-specific durability, maintenance cycles, and energy costs.

Technical leadership Highlight NCC’s R&D and technical services leadership (new hires in 2020 and 2018) to offer specialized coating consultations, project specs, and performance testing, enabling sales reps to win bids that require advanced acrylic elastomeric solutions and quick-set capabilities.

Growth signals Use the historical product launches such as AcryShield A600 and the company’s ongoing environmental focus to craft campaigns around modernization, retrofit opportunities, and long-term roofing warranties, appealing to facility managers seeking upgrades and compliance with evolving energy codes.