Industry consolidation The association merged the National Concrete Masonry Association with the Interlocking Concrete Pavement Institute to form the Concrete Masonry & Hardscapes Association (CMHA), indicating a broadening of reach within the concrete masonry and hardscapes market and potential for cross-sell of products and services across sub-segments.

Leadership shift Recent appointment of Starling Johnson as Chair of the CMHA Board signals renewed leadership and potential for strategic initiatives. This presents an opportunity to engage at the board level for partnerships, sponsorships, and targeted programs.

Facility expansion Expansion of facilities to Herndon, Virginia, suggests ongoing physical footprint growth and potential needs for facility management solutions, training spaces, and event hosting capabilities to support industry activities and demonstrations.

Training and certification Partnerships with Cultured Stone and DaVinci Roofscapes and the launch of installer certification programs indicate high demand for training platforms, certification management, and marketing support services to scale accredited programs.

Events and media New show management partnership for Hardscape North America and relaunch of industry websites point to opportunities in event technology, content distribution, sponsorship sales, and digital marketing services tailored to trade associations and exhibitors.