National Consumer Panel
Advertising ServicesNew York, United States51-200 Employees
National Consumer Panel is an operational joint venture between IRi and NilesenIQ, two leading providers of longitudinal consumer insights in North America. The panel comprises U.S. consumers selected across a range of key demographics and yields data intended to support the needs of IRi and NilesenIQ. It is based in Syosset, New York, at 6800 Jericho Turnpike, 11791 United States, and employs between 51 and 200 people. The organization operates in the Advertising Services industry and maintains a website at ncppanel.com. Its stated mission is to provide IRi and NilesenIQ with the most complete view of U.S. consumers' purchase and attitudinal behavior.