Market Position National Consumer Panel is a joint venture between IRi and NielsenIQ, providing highly actionable consumer data from a diverse U.S. panel. This presents a sales opportunity to Offer advanced panel data services, custom insights, and data integration capabilities to advertisers and manufacturers aiming to optimize media plans and product assortments.

Growth & Stability Revenue is in the mid hundreds of millions range globally referenced, with a track record of recognition as a Best Company to Work For in New York. This signals a stable, reputable partner with potential for expanded engagement, governance services, and long-term contract opportunities.

Talent & Access Strong employer recognition in New York and Long Island suggests a capable, motivated team. Leverage their credibility to approach HR and marketing teams within NCP about enterprise training, customer journey optimization, and enterprise-level data solutions.

Tech & Security Tech stack includes modern web and security infrastructure (Cloudflare, Nginx, OpenResty, Java) and analytics-friendly platforms. This enables proposals for secure data sharing, API integrations, and real-time analytics partnerships with advertisers, retailers, and brands seeking compliant data access.

Engagement & Expansion Client testimonials emphasize understanding consumer and competitor audiences and optimizing ad and product mix. Pitch opportunities around enhanced targeting, market segmentation, and local-market assortment planning to strengthen retailers’ and manufacturers’ competitive positioning.