New President Profile The National Society of Accountants recently elected Marchelle Foshee, a practicing accountant, as the president for the 2021-22 term. This presents a sales opportunity to engage with a prominent figure in the industry for potential collaboration or service provision.

Innovative Partnership A recent partnership between NSA and VeriFyle, a secure messaging and file sharing leader, demonstrates NSA's openness to innovative solutions. This opens up possibilities for offering complementary services or products to NSA members or leveraging similar technology in proposals to the organization.

Membership Director Addition Jennifer Harrison joining NSA as the membership director offers a chance to engage with someone instrumental in the association's growth and member engagement strategies. This could lead to discussions on tailored offerings to enhance member benefits or participation.

Ethics & High Standards Emphasis NSA's commitment to high standards in ethics and professional excellence signifies a focus on quality and reliability. This aligns with companies offering premium or specialized services, providing an opportunity to position unique value propositions that resonate with NSA's core values.

Industry Advocacy & Practice Rights Given NSA's mission to advocate for practice rights in the accounting profession, there is an opportunity for companies aligned with NSA's vision to showcase how their products or services support practitioners' autonomy and efficiency. Addressing these key industry concerns can foster a closer partnership with NSA.