Insights

Acquisition momentum NationalWorld has been actively expanding through acquisitions, including PCS Publishing, MNA Digital, and strategic stakes in other media assets, indicating a growth trajectory and potential cross-sell opportunities across a larger portfolio of brands and advertisers.

Diverse tech stack The company utilizes a broad set of advertising and analytics tools (GumGum, Amazon Advertising, Google Analytics Enhanced eCommerce, OneSignal, EX.CO, Mailchimp), suggesting receptivity to advanced ad tech, creative formats, and CRM-driven campaigns for monetization and targeted outreach.

National focus Positioned as a UK national news brand emphasizing underreported voices and regional coverage, NationalWorld appeals to advertisers seeking locality-aware content and audience segments beyond London-centric media, enabling geo-targeted sponsorships and region-specific campaigns.

Scaled reach potential With a portfolio that includes well-known titles and rapid growth as part of a leading UK media group, there is potential to offer bundled advertising packages, programmatic buys, and cross-brand sponsorships to brands seeking wide but diverse UK coverage.

SME-friendly revenue Reported revenue in the low multi-million range and a mid-sized employee base indicate an approachable sales target for mid-market advertisers and local businesses looking for cost-effective digital placements and newsletter sponsorships across NationalWorld properties.

NationalWorld Tech Stack

NationalWorld uses 8 technology products and services including GumGum, Amazon Advertising, Google Analytics Enhanced eCommerce, and more. Explore NationalWorld's tech stack below.

  • GumGum
    Advertising
  • Amazon Advertising
    Advertising
  • Google Analytics Enhanced eCommerce
    Analytics
  • Google Hosted Libraries
    Content Delivery Network
  • Mailchimp
    Email
  • Google Fonts API
    Font Scripts
  • OneSignal
    Marketing Automation
  • EX.CO
    Online Video Platforms

NationalWorld's Email Address Formats

NationalWorld uses at least 1 format(s):
NationalWorld Email FormatsExamplePercentage
First.Last@nationalworld.comJohn.Doe@nationalworld.com
99%
First.Middle@nationalworld.comJohn.Michael@nationalworld.com
1%

Frequently Asked Questions

What is NationalWorld's official website and social media links?

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NationalWorld's official website is nationalworld.com and has social profiles on LinkedIn.

What is NationalWorld's NAICS code?

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NationalWorld's NAICS code is 5162.

How many employees does NationalWorld have currently?

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As of July 2026, NationalWorld has approximately 83 employees across 2 continents, including EuropeNorth America. Key team members include Head Of It Services: M. G.Head Of Newsletters: N. M.Head Of Events: R. T.. Explore NationalWorld's employee directory with LeadIQ.

What industry does NationalWorld belong to?

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NationalWorld operates in the Online Audio and Video Media industry.

What technology does NationalWorld use?

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NationalWorld's tech stack includes GumGumAmazon AdvertisingGoogle Analytics Enhanced eCommerceGoogle Hosted LibrariesMailchimpGoogle Fonts APIOneSignalEX.CO.

What is NationalWorld's email format?

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NationalWorld's email format typically follows the pattern of First.Last@nationalworld.com. Find more NationalWorld email formats with LeadIQ.

When was NationalWorld founded?

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NationalWorld was founded in 2021.
NationalWorld logo

NationalWorld

Online Audio and Video MediaScotland, United Kingdom51-200 Employees

NationalWorld is an online media company focused on delivering national news coverage across the United Kingdom, produced by a team of journalists, editors, video producers and designers who operate from multiple locations nationwide. It positions itself as a broader UK-focused alternative to city-centric reporting, aiming to highlight people, places, and perspectives that are often underreported while offering incisive and informed content for readers. Based in Edinburgh, it operates within the online audio and video media space and is part of National World, a larger UK media organization, placing emphasis on varied multimedia storytelling rather than a single reporting lens. The organization serves readers seeking thoughtful coverage of issues relevant to communities across the country, and it has been involved in strategic acquisitions and partnerships to expand its brand and capabilities, including recent activity surrounding asset and company acquisitions.

Section iconCompany Overview

NAICS Code
5162
Founded
2021
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    NationalWorld's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    NationalWorld's revenue is estimated to be in the range of $1M$10M

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