Targeted retirement solutions Nationwide Advisory Solutions focuses on RIAs and fee-based advisors to help clients accumulate wealth and retire successfully, presenting an opportunity to align sales efforts with advisors seeking retirement-focused investment products and income guarantees.

Lifecycle income products Recent launches include a lifetime income rider and a retirement income annuity, signaling a strong product suite around guaranteed income which can be positioned to expand advisor client bases and cross-sell to existing clients.

Technology and experience A technology-oriented approach with tools and platforms such as Salesforce, Pardot, Tealium, and Qualtrics indicates receptiveness to collaborating on modern advisor experiences, data-driven marketing, and digital onboarding to accelerate conversions.

Growth through advisory focus Acquired in 2017 and operating under a brand built to support RIAs, the company presents an opportunity to target independent advisory firms seeking turnkey platforms that combine product sophistication with fiduciary-aligned service.

Market positioning With a revenue range of 25–50 million and a mid-sized employee base, Nationwide Advisory Solutions sits between boutique and large incumbents, suggesting a path to win business from smaller advisory teams needing scalable, retirement-focused solutions.