Pricing leverage Position as a rate beating partner with a guaranteed lower processing costs, emphasizing No Contracts and No Termination Fees to appeal to merchants seeking flexible, cost-efficient card processing solutions.

Growth footprint Target mid-market merchants across the United States leveraging Nationwide’s 6 offices and 80+ sales agents to expand coverage, emphasizing rapid onboarding and local support to win competitive bids.

24/7 support Highlight round-the-clock customer service and removal of application fees as differentiators to attract merchants frustrated with downtime or hidden costs, driving higher conversion in sales conversations.

Tech stack Leverage existing digital channels and platforms (WordPress, Shopify, Google Workspace, Google AdSense) to generate inbound leads and streamline merchant onboarding using iCIMS for recruitment-based sales motions and partner integrations.

Financial potential With estimated revenue in the mid tens of millions and a scalable service model, pursue high-value merchants and MSP-style opportunities, including cross-sell of value-added services and residual-based partnerships.