Insights

Strategic Growth Naturade is a long-standing natural products manufacturer with a history dating back to 1926 and has recent leadership changes and acquisitions that could open doors for expanded distribution partnerships, co-branding, or private label opportunities.

Diverse Health Portfolio The company offers vegan and plant-based shakes and a range of vitamins and supplements, indicating potential cross-sell opportunities across vegan retailers, wellness platforms, and mainstream grocery channels seeking plant-based, clean-label products.

Social Proof Notable recognitions and awards, including innovation and philanthropy honors and Magic Johnson involvement, can be leveraged to support sales pitches to retailers and distributors seeking reputable, mission-driven brands with consumer trust.

Minority Business Certified Minority Business Enterprise status can be a differentiator in supplier diversity programs within large retailers and government programs, enabling access to opportunities that prioritize diverse suppliers.

Growth Signals Recent leadership hires in sales and historic press around acquisitions and Costco-vetted distribution suggest momentum in scale-up efforts; target opportunities include national retailers, warehouse clubs, and e-commerce platforms seeking validated growth stories.

Similar companies to Naturade

Naturade Tech Stack

Naturade uses 8 technology products and services including Crazy Egg, Microsoft Clarity, iCIMS, and more. Explore Naturade's tech stack below.

Media & News

Naturade's Email Address Formats

Naturade uses at least 4 email formats:
Naturade Email FormatsExamplePercentage
Last@naturade.comDoe@naturade.com
42%
FLast@naturade.comJDoe@naturade.com
28%
First@naturade.comJohn@naturade.com
17%
First.Last@naturade.comJohn.Doe@naturade.com
13%

Frequently Asked Questions

What is Naturade's phone number?

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You can contact Naturade's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Naturade's official website and social media links?

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Naturade's official website is naturade.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Naturade generate?

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As of October 2026, Naturade's annual revenue is estimated to be $10M - $25M.

What is Naturade's SIC code and NAICS code?

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Naturade's SIC code is 5143 - Dairy Products, Except Dried or Canned and NAICS code is 31-33 - Manufacturing.

How many employees does Naturade have currently?

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As of October 2026, Naturade has approximately 28 employees across 3 continents, including North America, Asia and South America. Key team members include Chief Technology Officer: M. B., Chief Scientist Officer: M. S. and Information Technology Director: J. M. Explore Naturade's employee directory with LeadIQ.

What industry does Naturade belong to?

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Naturade operates in the Manufacturing industry.

What technology does Naturade use?

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Naturade's tech stack includes Crazy Egg, Microsoft Clarity, iCIMS, WordPress, Shopify, Mailchimp, Microsoft 365 and Klaviyo.

What is Naturade's email format?

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Naturade's email format typically follows the pattern of Last@naturade.com. Find more Naturade email formats with LeadIQ.

How much funding has Naturade raised to date?

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As of October 2026, Naturade has raised $4M in funding. The last funding round occurred on Jul 28, 2005 for $4M.

When was Naturade founded?

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Naturade was founded in 1926.
Naturade logo

Naturade

ManufacturingCalifornia, United States11-50 Employees

Naturade is a manufacturing company based in Irvine, California, with a long history dating to 1926 that centers on natural health and beauty products. The firm has built a portfolio that includes plant-based shakes, vitamins, supplements, and other health-related offerings, tracing its roots to early innovations such as soy protein powders introduced in the 1950s. 

Naturade markets its products worldwide under brands like VeganSmart and Naturade Nutritional Shake, targeting consumers seeking natural, nourishing options. The company emphasizes rigorous quality controls across all stages of development and production, and it carries certification as a Minority Business Enterprise. In 2021, Naturade was recognized as a Black-owned company in the plant-based nutrition category and announced plans to have its products sold in Costco, indicating expanded retail distribution.

Section iconCompany Overview

Phone number
SIC Code
5143 - Dairy Products, Except Dried or Canned
NAICS Code
31-33 - Manufacturing
Founded
1926
Employees
11-50

Section iconFunding & Financials

  • $4M

    Naturade has raised a total of $4M of funding over 1 rounds. Their latest funding round was raised on Jul 28, 2005 in the amount of $4M as a Debt Financing.

  • $10M - $25M

    Naturade's revenue is estimated to be in the range of $10M - $25M

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