Naturade

ManufacturingCalifornia, United States11-50 Employees

Naturade is a manufacturing company based in Irvine, California, with a long history dating to 1926 that centers on natural health and beauty products. The firm has built a portfolio that includes plant-based shakes, vitamins, supplements, and other health-related offerings, tracing its roots to early innovations such as soy protein powders introduced in the 1950s. 

Naturade markets its products worldwide under brands like VeganSmart and Naturade Nutritional Shake, targeting consumers seeking natural, nourishing options. The company emphasizes rigorous quality controls across all stages of development and production, and it carries certification as a Minority Business Enterprise. In 2021, Naturade was recognized as a Black-owned company in the plant-based nutrition category and announced plans to have its products sold in Costco, indicating expanded retail distribution.

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