Insights

Premium Product Range Natural Balance Pet Foods offers over 200 premium pet food options, catering to pet owners seeking high-quality, trusted nutrition, which presents opportunities for upselling and expanding product lines within premium pet markets.

Industry Recognition The company has received recent awards such as the 2023 Pet Independent Innovation Award and Dog Wet Food Product of the Year, enhancing brand credibility and opening channels for strategic partnerships and premium placement.

Strong Retail Presence Partnered with major pet retailers including Petco and Pet Supplies Plus, Natural Balance's extensive distribution channels suggest opportunities for new product launches and increased shelf space in the growing pet specialty store segment.

Market Expansion With international sales and exposure at global events like the Pet Innovation Awards and Global Pet Expo, there is potential to tap into international markets and expand sales channels beyond domestic boundaries.

Innovative & Consumer Trust Their commitment to rigorous testing and transparency, including the Buy With Confidence program, builds consumer trust and can be leveraged to promote new functional or specialty pet food lines aimed at health-conscious pet owners.

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Natural Balance Pet Foods, Inc. Tech Stack

Natural Balance Pet Foods, Inc. uses 8 technology products and services including TikTok Pixel, Pimcore, OneTrust, and more. Explore Natural Balance Pet Foods, Inc.'s tech stack below.

TikTok Pixel
Analytics
Pimcore
Content Management System
OneTrust
Cookie Compliance
MySQL
Database
Microsoft 365
Email
Font Awesome
Font Scripts
Google Tag Manager
Tag Management
Google Analytics
Web Analytics

Media & News

Natural Balance Pet Foods, Inc.'s Email Address Formats

Natural Balance Pet Foods, Inc. uses at least 1 format(s):

Natural Balance Pet Foods, Inc. Email Formats	Example	Percentage
First.Last@naturalbalanceinc.com	John.Doe@naturalbalanceinc.com	40%
FirstL@naturalbalanceinc.com	JohnD@naturalbalanceinc.com	19%
First@naturalbalanceinc.com	John@naturalbalanceinc.com	1%
First.Last@naturalbalanceinc.com	John.Doe@naturalbalanceinc.com	40%

Frequently Asked Questions

Where is Natural Balance Pet Foods, Inc.'s headquarters located?

Natural Balance Pet Foods, Inc.'s main headquarters is located at 2358 University Avenue, 2280 San Diego, CA 92104, US. The company has employees across 4 continents, including North AmericaAsiaSouth America.

What is Natural Balance Pet Foods, Inc.'s official website and social media links?

Natural Balance Pet Foods, Inc.'s official website is naturalbalanceinc.com and has social profiles on LinkedIn.

How much revenue does Natural Balance Pet Foods, Inc. generate?

As of October 2025, Natural Balance Pet Foods, Inc.'s annual revenue is estimated to be $13M.

What is Natural Balance Pet Foods, Inc.'s SIC code NAICS code?

Natural Balance Pet Foods, Inc.'s SIC code is 2047 - Dog and Cat Food NAICS code is 311 - Food Manufacturing.

How many employees does Natural Balance Pet Foods, Inc. have currently?

As of October 2025, Natural Balance Pet Foods, Inc. has approximately 83 employees across 4 continents, including North AmericaAsiaSouth America. Key team members include Chief Executive Officer: B. C.Chief E-Commerce Officer: N. M.Co-Founder: D. H.. Explore Natural Balance Pet Foods, Inc.'s employee directory with LeadIQ.

What industry does Natural Balance Pet Foods, Inc. belong to?

Natural Balance Pet Foods, Inc. operates in the Food and Beverage Manufacturing industry.

What technology does Natural Balance Pet Foods, Inc. use?

Natural Balance Pet Foods, Inc.'s tech stack includes TikTok PixelPimcoreOneTrustMySQLMicrosoft 365Font AwesomeGoogle Tag ManagerGoogle Analytics.

What is Natural Balance Pet Foods, Inc.'s email format?

Natural Balance Pet Foods, Inc.'s email format typically follows the pattern of First.Last@naturalbalanceinc.com. Find more Natural Balance Pet Foods, Inc. email formats with LeadIQ.

When was Natural Balance Pet Foods, Inc. founded?

Natural Balance Pet Foods, Inc. was founded in 1989.

Natural Balance Pet Foods, Inc.

Q: What technology does Natural Balance Pet Foods, Inc. use?

Natural Balance Pet Foods, Inc.'s tech stack includes Cloudflare Bot Management, Element UI, Mailgun, Hotjar, Swiper.

Food and Beverage ManufacturingUnited States51-200 Employees

Authentic pet nutrition, crafted by a company of pet lovers. We are committed effortless everyday feeding experience, that pet parents can trust and pets are sure to love.

Each batch of pet food is tested for nine known contaminants before it is distributed so that you can Buy With Confidence. Use the date code on the back of the product to find actual test results online with our Buy With Confidence® Program. All Natural Balance products are guaranteed and customer satisfaction is our top priority.

Natural Balance Pet Foods is sold in pet specialty stores, including Petco stores and independent pet retailers across the US and internationally. With more than 200 options to choose from, Natural Balance continues to be a leader in the premium pet food industry.