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Insights

Premium Product Trust Natural Balance Pet Foods emphasizes rigorous quality assurance by testing each batch for nine known contaminants and providing transparent test results online, making it an appealing choice for health-conscious pet parents seeking trustworthy and safe products.

Innovation Recognition The company's recent award for Cat Food Innovation of the Year and the launch of expanded Ultra Protein cat food lineup highlight its focus on innovative, high-quality product offerings that meet evolving pet nutrition trends.

Market Expansion Efforts Active participation in prominent industry events like the Global Pet Expo and Pet Innovation Awards demonstrates a strategic focus on market visibility, presenting opportunities to position new products and solutions to a broad network of pet retailers and industry stakeholders.

Digital Engagement Strategy Utilizing advanced marketing tools such as Salesforce Marketing Cloud and targeted digital share buttons indicates a strong digital presence and customer engagement approach conducive to expanding online sales channels.

Growth & Opportunity With revenues estimated between $50 million and $100 million and a dedicated team of over 50 employees, Natural Balance is positioned as a mid-sized leader within the premium pet food market, opening avenues for tailored sales strategies and growth initiatives in the premium segment.

Similar companies to Natural Balance Pet Foods, Inc.

Natural Balance Pet Foods, Inc. Tech Stack

Natural Balance Pet Foods, Inc. uses 8 technology products and services including TikTok Pixel, Pimcore, OneTrust, and more. Explore Natural Balance Pet Foods, Inc.'s tech stack below.

  • TikTok Pixel
    Analytics
  • Pimcore
    Content Management System
  • OneTrust
    Cookie Compliance
  • MySQL
    Database
  • Microsoft 365
    Email
  • Font Awesome
    Font Scripts
  • Google Tag Manager
    Tag Management
  • Google Analytics
    Web Analytics

Media & News

Natural Balance Pet Foods, Inc.'s Email Address Formats

Natural Balance Pet Foods, Inc. uses at least 1 format(s):
Natural Balance Pet Foods, Inc. Email FormatsExamplePercentage
First.Last@naturalbalanceinc.comJohn.Doe@naturalbalanceinc.com
65%
FirstL@naturalbalanceinc.comJohnD@naturalbalanceinc.com
33%
First@naturalbalanceinc.comJohn@naturalbalanceinc.com
2%

Frequently Asked Questions

Where is Natural Balance Pet Foods, Inc.'s headquarters located?

Minus sign iconPlus sign iconNatural Balance Pet Foods, Inc.'s main headquarters is located at 2358 University Avenue 2280 San Diego, California 92104 United States. The company has employees across 4 continents, including North AmericaSouth AmericaAsia.

What is Natural Balance Pet Foods, Inc.'s official website and social media links?

Minus sign iconPlus sign iconNatural Balance Pet Foods, Inc.'s official website is naturalbalanceinc.com and has social profiles on LinkedIn.

How much revenue does Natural Balance Pet Foods, Inc. generate?

Minus sign iconPlus sign icon As of April 2026, Natural Balance Pet Foods, Inc.'s annual revenue is estimated to be $13M.

What is Natural Balance Pet Foods, Inc.'s NAICS code?

Minus sign iconPlus sign iconNatural Balance Pet Foods, Inc.'s NAICS code is 311 - Food Manufacturing.

How many employees does Natural Balance Pet Foods, Inc. have currently?

Minus sign iconPlus sign iconAs of April 2026, Natural Balance Pet Foods, Inc. has approximately 82 employees across 4 continents, including North AmericaSouth AmericaAsia. Key team members include Chief Executive Officer: B. C.Chief E-Commerce Officer: N. M.Vice President Of Sales: D. H.. Explore Natural Balance Pet Foods, Inc.'s employee directory with LeadIQ.

What industry does Natural Balance Pet Foods, Inc. belong to?

Minus sign iconPlus sign iconNatural Balance Pet Foods, Inc. operates in the Food and Beverage Manufacturing industry.

What technology does Natural Balance Pet Foods, Inc. use?

Minus sign iconPlus sign iconNatural Balance Pet Foods, Inc.'s tech stack includes TikTok PixelPimcoreOneTrustMySQLMicrosoft 365Font AwesomeGoogle Tag ManagerGoogle Analytics.

What is Natural Balance Pet Foods, Inc.'s email format?

Minus sign iconPlus sign iconNatural Balance Pet Foods, Inc.'s email format typically follows the pattern of First.Last@naturalbalanceinc.com. Find more Natural Balance Pet Foods, Inc. email formats with LeadIQ.

When was Natural Balance Pet Foods, Inc. founded?

Minus sign iconPlus sign iconNatural Balance Pet Foods, Inc. was founded in 1989.

Natural Balance Pet Foods, Inc.

Food and Beverage ManufacturingCalifornia, United States51-200 Employees

Authentic pet nutrition, crafted by a company of pet lovers. We are committed effortless everyday feeding experience, that pet parents can trust and pets are sure to love.

Each batch of pet food is tested for nine known contaminants before it is distributed so that you can Buy With Confidence. Use the date code on the back of the product to find actual test results online with our Buy With Confidence® Program. All Natural Balance products are guaranteed and customer satisfaction is our top priority.

Natural Balance Pet Foods is sold in pet specialty stores, including Petco stores and independent pet retailers across the US and internationally. With more than 200 options to choose from, Natural Balance continues to be a leader in the premium pet food industry.

Feed Well. Feel Well.™

Section iconCompany Overview

Headquarters
2358 University Avenue 2280 San Diego, California 92104 United States
Website
naturalbalanceinc.com
NAICS Code
311 - Food Manufacturing
Founded
1989
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $50M$100M

    Natural Balance Pet Foods, Inc.'s revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Natural Balance Pet Foods, Inc.'s revenue is estimated to be in the range of $50M$100M

Company Leadership

  • Stylized image of a person
    B. C.
    Chief Executive Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    N. M.
    Chief E-Commerce Officer
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    Mobile Phone
  • Stylized image of a person
    D. H.
    Vice President Of Sales
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    Mobile Phone
  • Stylized image of a person
    D. H.
    Co-Founder
    Phone icon
    Mobile Phone
  • Stylized image of a person
    D. V.
    Owner
    Phone icon
    Mobile Phone

Employee Directory

  • Stylized image of a person
    K. A.
    Owner
    Phone icon
    Mobile Phone
  • Stylized image of a person
    M. J.
    Owner
    Phone icon
    Mobile Phone
  • Stylized image of a person
    N. M.
    Chief E-Commerce Officer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    D. H.
    Vice President Of Sales
    Phone icon
    Mobile Phone
  • Stylized image of a person
    M. F.
    Vice President, Commercial Finance
    Phone icon
    Mobile Phone

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