Insights

Brand Collaborations Opportunity to expand co-branding with emerging lifestyle and accessory brands, leveraging Natural Life’s bohemian aesthetic and existing partner history (e.g., Boob-eez collaboration) to reach new customer segments and cross-sell product categories.

SMS and Loyalty capitalize on their established SMS program and active online community to push mobile-first campaigns, limited editions, and loyalty rewards that increase repeat purchases and average order value.

Gift and Home Focus on expanding giftable bundles and home décor drops, aligning with Natural Life’s product mix from clothes to home and gifts, to drive seasonal campaigns and higher basket size.

Global Expansion Leverage their international footprint and multi-channel presence to pilot wholesale or pop-up partnerships in underserved markets, expanding distribution beyond existing retail stores.

Cause and Dignity Highlight and scale impact-driven initiatives (e.g., Renewing Dignity partnership) to attract purpose-aligned shoppers, unlock charitable collaboration revenue streams, and differentiate in a crowded retail landscape.

Similar companies to Natural Life

Natural Life Tech Stack

Natural Life uses 8 technology products and services including Looker, OneTrust, Snowflake, and more. Explore Natural Life's tech stack below.

Media & News

Natural Life's Email Address Formats

Natural Life uses at least 3 email formats:
Natural Life Email FormatsExamplePercentage
FLast@naturallife.comJDoe@naturallife.com
91%
Last@naturallife.comDoe@naturallife.com
8%
First@naturallife.comJohn@naturallife.com
1%

Frequently Asked Questions

What is Natural Life's phone number?

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You can contact Natural Life's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Natural Life's stock symbol?

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Natural Life is a publicly traded company; the company's stock symbol is BON.

What is Natural Life's official website and social media links?

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Natural Life's official website is naturallife.com and has social profiles on LinkedIn.

How much revenue does Natural Life generate?

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As of August 2026, Natural Life's annual revenue is estimated to be $100M - $250M.

What is Natural Life's NAICS code?

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Natural Life's NAICS code is 44-45 - Retail Trade.

How many employees does Natural Life have currently?

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As of August 2026, Natural Life has approximately 441 employees across 4 continents, including North America, South America and Asia. Key team members include Vp Of Operations: E. C., Head Of Marketing & Digital: G. M. P. and Owner: D. H. Explore Natural Life's employee directory with LeadIQ.

What industry does Natural Life belong to?

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Natural Life operates in the Retail industry.

What technology does Natural Life use?

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Natural Life's tech stack includes Looker, OneTrust, Snowflake, Google BigQuery, SendGrid, Google Cloud, Klaviyo and PayPal.

What is Natural Life's email format?

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Natural Life's email format typically follows the pattern of FLast@naturallife.com. Find more Natural Life email formats with LeadIQ.

When was Natural Life founded?

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Natural Life was founded in 1995.
Natural Life logo

Natural Life

RetailFlorida, United States201-500 Employees

Natural Life is a mid-sized retailer based in Jacksonville Beach, Florida, offering a range of products that includes clothing, accessories, home goods, and gifts. Its assortment centers on a casual, bohemian-inspired style that supports personal expression and everyday moments of meaning. The business operates through a network of stores worldwide and an active online community where customers share stories and find inspiration. The company was founded in 1995 by Patti Hughes, who started the venture in her home with handmade photographs and a passion for global artisans, and it has grown into an international lifestyle brand.

Positioned within the retail sector, Natural Life blends fashion and home products to appeal to shoppers seeking laid-back, uplifting items. It has pursued partnerships and product initiatives to broaden its offering and connect with customers, including a 2025 collaboration with Boob-eez and a 2023 SMS program. The organization maintains a mixed channel approach, combining physical stores with e-commerce to reach a broad audience.

Section iconCompany Overview

Phone number
Stock Symbol
BON
NAICS Code
44-45 - Retail Trade
Founded
1995
Employees
201-500

Section iconFunding & Financials

  • $100M - $250M

    Natural Life's revenue is estimated to be in the range of $100M - $250M

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