Natural focus Target natural and organic manufacturers given Acosta Group’s Natural division specialization, presenting a clear growth lane for selling complementary marketing, merchandising, and in-store execution services to brands in the natural, organic, gourmet, and ethnic foods segment.

Expansion momentum Leverage recent acquisitions and growth moves in 2024 to position Acosta as a broader one-stop shop for retailers and brands, offering cross-sell opportunities across sales agency, retail solutions, and marketing services to potential clients seeking integrated commerce support.

Scale and footprint With a revenue range of 250 to 500 million and a mid-size employee base, identify mid-market natural and specialty brands aiming to scale distribution through national supermarket chains and natural food stores, using Acosta’s national reach as a key selling point.

Tech enablement Highlight Acosta’s tech stack, including SAP SuccessFactors, data and analytics tools, and digital marketing capabilities, to propose data-driven sales and marketing programs that improve shelf presence, promotions, and shopper insights for brand clients.

Market insights Utilize Acosta’s proprietary studies such as Clean Label Insights to open conversations about consumer trends, labeling regulations, and product attribute claims, offering brands evidence-based guidance to optimize product positioning and regulatory readiness.