Prominent Acquisitions Nature's Path Foods has recently acquired Love Child Organics, a well-respected Canadian organic baby food brand. This acquisition opens up cross-selling opportunities to target health-conscious parents looking for organic products for both themselves and their children.

Sustainability Partnerships Through partnerships with organizations like Intersectional Environmentalist, Nature's Path showcases its commitment to sustainability. Leveraging these partnerships in sales pitches can resonate with environmentally-conscious consumers seeking products from eco-friendly companies.

New Chief Marketing Officer With the hire of Raj Joshi as Chief Marketing Officer, Nature's Path signals a strategic emphasis on marketing. Sales teams can align strategies with the marketing department to capitalize on Joshi's expertise and drive increased brand visibility and consumer engagement.

Expansion into LGBTQ+ Initiatives Nature's Path's partnership with the It Gets Better project demonstrates a commitment to supporting LGBTQ+ youth. By aligning sales efforts with this initiative, the company can reach a wider audience that values inclusivity and social responsibility, potentially opening up new market segments.

Leadership Transition Opportunities Following the retirement of Ratana Stephens as CEO, and the appointment of Arjan as the new president, sales teams can leverage this leadership transition as a moment to reposition the brand. Highlighting the continuity of family values and generational leadership can be a compelling angle in sales conversations.