Nature's Variety Employee Directory
ManufacturingMissouri, United States201-500 Employees
Nature's Variety is a St. Louis-based manufacturer and marketer behind Instinct, a line of natural pet foods for dogs and cats. The company centers its offering on raw nutrition and science-based formulations designed to support healthier, longer lives for pets. Its home office is in St. Louis, Missouri, with a Center of Excellence for Raw Food production located in Lincoln, Nebraska. In the pet food manufacturing industry, Instinct positions itself around natural, raw nutrition for dogs and cats, serving pet owners seeking that approach. A notable recent development includes the 2025 appointment of Jeff Spears as Chief Commercial Digital Officer.