Innovative Product Offering Instinct's focus on science-based, 100% natural raw pet food positions it as a leader in the premium pet food segment, appealing to health-conscious pet owners seeking higher-quality nutrition for their dogs and cats. This provides opportunities to target retailers and distributors focused on organic and natural pet products.

Growth and Expansion With a recent $100 million investment in establishing a Center of Excellence in Lincoln, Nebraska, and a rapidly expanding team, Instinct demonstrates significant growth momentum. Business development efforts can leverage their expanding manufacturing footprint and increasing brand presence for co-marketing and distribution partnerships.

Leadership & Strategic hires The appointment of a Chief Commercial Digital Officer and a new Vice President of Sales indicates a strategic push toward expanding sales channels and digital marketing. There is an opportunity to offer targeted solutions that enhance their sales and distribution infrastructure through CRM, analytics, and e-commerce enablement.

Tech-Driven Growth Utilizing advanced digital tools like The Trade Desk and Cloudflare indicates Instinct’s commitment to leveraging technology for marketing and cybersecurity. Sales opportunities exist in providing digital advertising solutions, supply chain AI platforms, and digital infrastructure enhancements.

Market Position & Potential Operating in a competitive industry alongside major players like Hill's and Royal Canin with revenues up to several billion dollars, Instinct is positioned as a rising challenger in the natural pet food market. Supporting their growth with innovative supply chain, branding, and digital marketing solutions can help accelerate their market share expansion.