Rapid Growth Instinct Pet Food is a rapidly growing, mid-market producer with a Center of Excellence Raw Food kitchens in Lincoln and significant facility investment, and revenue in the hundreds of millions. This scale and expansion drive demand for new retail partnerships, private-label opportunities, and co-manufacturing arrangements to accelerate market penetration in pet specialty, mass retailers, and online channels. Position your approach around exclusive distribution, regional wins, and flexible manufacturing capacity to support their growth trajectory.

Digital Transformation The company appointed a Chief Commercial Digital Officer in 2025 and partnered with Demand Chain AI to strengthen S&OP, supported by a digital marketing footprint on Instagram and CapCut and an Oracle tech stack. This signals a clear push toward digital growth, e-commerce, and data-driven sales. Opportunities include digital shelf optimization, e-commerce enablement, CRM and marketing automation, and analytics services to improve forecasting and order fulfillment.

Supply Chain Signals A leadership change in sourcing (McCoy leaving in 2026) alongside an S&OP enhancement partnership indicates openness to procurement improvements and supplier diversification. Potential sales plays include supply chain analytics, vendor performance programs, procurement outsourcing, and inventory optimization services to reduce stockouts and improve margins.

Raw Nutrition R&D Instinct positions itself as a science-driven raw nutrition brand with a Center of Excellence and university research collaboration (University of Helsinki). This creates opportunities to supply premium ingredients, co-develop new raw formulations, private-label programs, or contract manufacturing for other brands that want to enter the raw segment, as well as partnerships with retailers and veterinarians seeking evidence-based diets.

Partnership Momentum Recent leadership hires for commercial and digital functions, plus strategic partnerships and a significant R&D footprint, signal a partnership-friendly growth trajectory. Use this to pursue exclusive distribution agreements, regional partnerships, and cross-sell opportunities with retailers, distributors, and veterinary networks, leveraging their digital and data capabilities to drive joint demand and supply chain efficiency.