Expanding Neurodiagnostics Natus Medical continues to strengthen its presence in neurodiagnostic solutions, highlighted by the recent acquisition of Holberg EEG. This expansion indicates an opportunity to target hospitals, clinics, and research institutions seeking advanced neurodiagnostic AI tools and EEG equipment.

Innovative Product Launches The launch of ICS Dizcovery VNG at major audiology events demonstrates Natus’s commitment to front-line hearing and balance diagnostic systems, creating potential sales avenues with audiology clinics, ENT specialists, and rehabilitation centers aiming for cutting-edge technology.

Market Engagement & Events Active participation in industry conventions like the American Academy of Audiology’s Expo presents opportunities to engage directly with healthcare professionals, educators, and decision-makers interested in balancing and hearing diagnostic devices.

Leadership Expansion Recent hires in global leadership roles for hearing and balance segments suggest a strategic focus on growing market share, signaling potential for sales teams to target new enterprise accounts and expand existing client relationships.

Financial Opportunity With revenues estimated between 100M and 250M and ongoing investments, Natus is positioned for sustained growth, making it a promising partner for large healthcare systems and hospitals investing in neuro, hearing, and balance diagnostic technology.