European Growth The Denmark base combined with Natus’ global distribution positions the company for Europe-focused NICU and newborn care sales, leveraging tender processes and hospital procurement cycles with strong value propositions around early detection and reduced costs.

Integrated Diagnostics The Holberg EEG acquisition and AI-driven neurodiagnostic capabilities create an opportunity to offer an integrated platform for infant neuro monitoring, appealing to neuroscience and NICU teams seeking unified workflows.

Leadership Access With new board oversight and senior commercial leadership, there is an opportunity to accelerate introductions to strategic accounts, implement pilot programs, and cross-sell across hearing, balance, and newborn care portfolios.

ROI Emphasis Emphasize clear ROI through early detection to minimize retesting and hospital readmissions, aligning with hospital KPIs and payer incentive programs in key markets.

Product Synergy Propose a cohesive product ecosystem by bundling recent launches like EMG software and Dizcovery VNG with newborn care solutions to expand addressable segments in neonatal, audiology, and neurodiagnostics.