Spanish-language leadership Target bilingual and Spanish-speaking audiences through Telemundo’s expansive network and digital reach to propose cross-platform advertising packages, sponsorships, and content collaborations tailored to U.S. Hispanic households and Latin American audiences.

Sports and events Leverage Telemundo Deportes' rights to FIFA World Cup and Summer Olympics to upsell premium sponsorships, branded content, and multi-platform campaigns timed with major broadcasts, plus opportunities around related digital and social activations.

Digital empire Capitalize on the Digital Enterprise unit’s multi-platform distribution and exclusive partnerships with Buzzfeed, Vox, and Snapchat to offer native advertising, content licensing, and co-created formats aligned with Gen Z and millennial viewers.

Global distribution Explore international content licensing via Telemundo International and Universo to sell syndicated Spanish-language programming and format rights, expanding reach into new markets and aftermarket digital platforms.

Technology enablement Provide optimization and automation services around the tech stack (NetSuite, Jenkins, CI/CD, Twilio, Braze, Ansible) to enhance ad operations, audience data analytics, CRM-driven campaigns, and personalized viewer experiences for advertisers and partners.