Sports Partnerships Leverage Telemundo Deportes’ FIFA World Cup and Olympic broadcast rights through NBCUniversal Telemundo Enterprises to cross-sell advertising packages, sponsorship opportunities, and branded content across Telemundo Network, Universo, and digital platforms to reach a large, engaged Hispanic audience.
FAST Expansion Capitalize on the planned free ad-supported streaming TV (FAST) rollout across Google TV and Android TV to offer advertisers scale in connected TV with affordable, performance-driven inventory, including Telemundo catalog content.
Digital-first Reach Position the Digital Enterprise unit as a gateway to multilingual, multi-platform audiences by offering native content partnerships, data-driven targeting, and exclusive partnerships with Buzzfeed, Vox, and Snapchat to advertisers seeking Hispanic Millennials and Gen Z.
Global Distribution Highlight Telemundo International and Universo as avenues for international syndication and growth in Hispanic entertainment, enabling B2B sales of formats, formats licensing, and bundled distribution deals to global Spanish-speaking markets.
Technology Enablement Offer advertisers and partners access to NBCUniversal’s ad tech capabilities, including contextual content solutions with Acxiom, dynamic ad insertion and real-time streaming ad adaptation, to optimize campaigns across live and on-demand viewing.