Mid-market scale Target expansion opportunities by offering scalable hospital management and IT modernization services suitable for mid-sized health systems similar to Nc Baptist Hospital, with potential cross-sell into revenue cycle optimization, electronic health record integrations, and patient experience enhancements.

Digital backbone Leverage their existing WordPress and cloud infrastructure usage to propose managed hosting, security hardening, performance optimization, and cloud cost management, aligning with their HTTP/3 and Cloudflare stack to improve site reliability and patient access.

Data visibility Position data governance, analytics, and SEO-driven patient acquisition improvements using Google Search Console and site performance insights to drive online visibility, appointment conversions, and competitive differentiation in the regional market.

Strategic partnerships Highlight collaboration opportunities with similar-scale health networks (Cone Health, UNC Health, Atrium Health Wake Forest Baptist, Novant Health) for pilot programs, shared services, and referrals to broaden reach and reduce customer acquisition costs.

Financial runway With a revenue range of 10M-25M, pursue modular, value-based offerings such as subscription-based IT support, telehealth enablement, and compliance services that fit a mid-market hospital budget while ensuring measurable ROI.