NEIWAI Email Format
Retail Apparel and FashionNew York, United States51-200 Employees
NEIWAI is a New York-based retailer in the apparel and fashion industry that positions itself around solutionwear for modern women. Its offerings include underwear, loungewear, and athleisure designed for everyday comfort, fit, and durability, with an emphasis on technology and fabric innovation. The brand promotes Buy Less Buy Better to encourage quality over quantity and sustainability, and it was founded in 2012 in New York City. NEIWAI US Inc. operates from New York and supports a global workforce, noting it has a sizable international team. The target market comprises women seeking comfortable, well-fitting garments suitable for daily life, work, and leisure, with attention to physical and emotional support. In 2024 the company launched the In Her Place program to empower female creators to forge new narratives and possibilities.