Insights

Expansion & Reach NEIWAI has recently expanded its physical footprint with a flagship store in Singapore and continues to grow internationally, indicating a readiness for cross-border retail partnerships, wholesale opportunities, and regional marketing collaborations in Southeast Asia and beyond.

Sustainability & Inclusivity The brand emphasizes Buy Less, Buy Better and solutionwear designed for comfort and fit, presenting opportunities to pitch eco-friendly packaging partnerships, circular initiative programs, and collaborations with wellness and body-positive campaigns to align with sustainability minded retailers.

Female Empowerment Platform In Her Place initiative and female creator empowerment program offer potential for co-branded campaigns, creator networks, influencer partnerships, and content collaborations that could drive affinity marketing with retailers targeting women and communities focused on empowerment.

Technology-forward Commerce Tech stack includes Shopify, Amplitude, Klaviyo, Mautic, and analytics/personalization tools, signaling readiness for data-driven marketing, omnichannel experiences, and tech-enabled partnerships such as enhanced CRM integrations, loyalty programs, or targeted D2C wholesale enablement.

Financial & Market Position With substantial funding history and revenue in the tens of millions, NEIWAI presents a stable growth profile suitable for channel partnerships, wholesale agreements, and strategic investments with retailers seeking premium lingerie and athleisure brands to diversify assortments.

Similar companies to NEIWAI

NEIWAI Tech Stack

NEIWAI uses 8 technology products and services including Criteo, Amplitude, Crazy Egg, and more. Explore NEIWAI's tech stack below.

Media & News

NEIWAI's Email Address Formats

NEIWAI uses at least 2 email formats:
NEIWAI Email FormatsExamplePercentage
First@neiwai.lifeJohn@neiwai.life
61%
First.Last@neiwai.lifeJohn.Doe@neiwai.life
39%

Frequently Asked Questions

What is NEIWAI's official website and social media links?

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NEIWAI's official website is neiwai.life and has social profiles on LinkedIn and Crunchbase.

How much revenue does NEIWAI generate?

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As of August 2026, NEIWAI's annual revenue is estimated to be $10M - $25M.

What is NEIWAI's NAICS code?

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NEIWAI's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does NEIWAI have currently?

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As of August 2026, NEIWAI has approximately 62 employees across 3 continents, including Asia, North America and Europe. Key team members include Chief Designer Rtw: P. K., Head Designer: S. B. and Founder: X. L. Explore NEIWAI's employee directory with LeadIQ.

What industry does NEIWAI belong to?

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NEIWAI operates in the Retail Apparel and Fashion industry.

What technology does NEIWAI use?

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NEIWAI's tech stack includes Criteo, Amplitude, Crazy Egg, Shopify, Mailgun, Klaviyo, Mautic and PayPal.

What is NEIWAI's email format?

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NEIWAI's email format typically follows the pattern of First@neiwai.life. Find more NEIWAI email formats with LeadIQ.

How much funding has NEIWAI raised to date?

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As of August 2026, NEIWAI has raised $145M in funding. The last funding round occurred on Aug 15, 2021 for $100M.

When was NEIWAI founded?

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NEIWAI was founded in 2012.
NEIWAI logo

NEIWAI

Retail Apparel and FashionNew York, United States51-200 Employees

NEIWAI is a New York-based retailer in the apparel and fashion industry that positions itself around solutionwear for modern women. Its offerings include underwear, loungewear, and athleisure designed for everyday comfort, fit, and durability, with an emphasis on technology and fabric innovation. The brand promotes Buy Less Buy Better to encourage quality over quantity and sustainability, and it was founded in 2012 in New York City.

NEIWAI US Inc. operates from New York and supports a global workforce, noting it has a sizable international team. The target market comprises women seeking comfortable, well-fitting garments suitable for daily life, work, and leisure, with attention to physical and emotional support. In 2024 the company launched the In Her Place program to empower female creators to forge new narratives and possibilities.

Section iconCompany Overview

NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2012
Employees
51-200

Section iconFunding & Financials

  • $145M

    NEIWAI has raised a total of $145M of funding over 7 rounds. Their latest funding round was raised on Aug 15, 2021 in the amount of $100M as a Series D.

  • $10M - $25M

    NEIWAI's revenue is estimated to be in the range of $10M - $25M

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