Private label expansion Opportunity to upsell private label programs and OEM manufacturing partnerships to independent dealers and plumbers, leveraging Nelsen's existing private label capabilities to capture more dealer spend and differentiate from competitors.

Training driven sales Leverage Nelsen Water Academy and ongoing education to create recurring service and parts revenue streams, offering training bundles and certification programs to water professionals that increase product adoption and loyalty.

Multi‑segment solutions Focus on cross‑selling residential, commercial, and industrial water treatment solutions, plus accessories, replacement parts, and system components to current distributors, expanding average order value with bundled offerings.

Regional presence Utilize nationwide locations to target dealers and contractors with faster lead times and local support, highlighting logistics efficiency and service coverage as a differentiator against larger competitors.

Tech enabled selling Capitalize on the existing tech stack (Salesforce, Power BI, AWS) to deliver data‑driven sales plays, personalized dealer targeting, and performance dashboards that identify high‑potential markets and optimize inventory and promotions.