Market Focus NetSteps specializes in providing end-to-end software solutions for the global direct-selling industry, including multi-level marketing, party plan, and hybrid sales companies. This indicates an opportunity to target organizations seeking comprehensive, scalable technology to support international and multi-channel sales operations.

Technological Flexibility The company's ENCORE platform can be customized as a cloud-based SaaS, hosted solution, or enterprise license, appealing to a broad range of client needs. Sales teams can leverage this flexibility to pursue businesses looking for adaptable, easily integratable solutions in the competitive IT services market.

Growth Potential With revenue estimates between $1 million and $10 million and a client base that includes large, global direct sellers, there are significant expansion opportunities. Engaging mid-sized to large direct-selling organizations could lead to increased sales as these businesses seek reliable technology partners.

Industry Position Operating in a niche market with competitors like DirectScale and established giants such as Salesforce and SAP, NetSteps offers a specialized product that caters specifically to direct-selling firms. Positioning the solution’s unique features to differentiate from broader CRM providers presents a strategic sales angle.

Technology Stack Utilizing modern tech like Lua, Nginx, and OpenResty, NetSteps demonstrates a focus on scalable and efficient software development. Sales efforts can emphasize the platform’s robust, high-performance infrastructure to appeal to tech-forward organizations seeking reliable service delivery.