IP Valuation Growth Target companies needing IP asset monetization and valuation services such as startups, mid-market firms, and brands seeking to optimize the financial impact of trademarks, copyrights, patents, and intangible assets. Emphasize opportunities in expanding IP portfolios and licensing strategies.

Expert Testimony Demand Leverage the firm’s experience in expert damages testimony for IP litigation to pursue opportunities with law firms and corporate legal departments handling defamation and infringement cases across the US and Canada, highlighting blended analytics with Internet and social media tools.

Licensing Opportunities Promote IP, Technology and Brand Licensing services to brands and tech firms looking to monetize IP through licensing deals, brand collaborations, or strategic partnerships, especially where IP valuation informs royalty rates and deal structuring.

Strategic Advisory Position as a strategic advisor for bankruptcy-related IP matters and restructuring, offering valuation, advisory, and defense of IP assets to lenders, boards, and distressed companies seeking to maximize recoveries.

Boutique Scale Advantage Highlight nimble, specialized consulting capability with the potential to win mid-market engagements where larger firms like Duff & Phelps and Houlihan Lokey may be costlier, focusing on personalized service, faster cycles, and tailored valuations.