Insights

Partnership Expansion New Aim operates a B2M model with major brands and marketplaces and runs Dropshipzone enabling thousands of SMEs. This positions the company to expand its ecosystem by adding more brand partnerships and marketplace integrations. Sales opportunities include offering procurement optimization, supply chain visibility, multichannel listing and pricing services to both existing partners and new brands, and providing exclusive distribution or private label support to deepen collaborations.

Global Growth With teams from Australia to China, New Aim is expanding across APAC. This creates opportunities to offer cross-border ecommerce services such as international fulfillment, localized storefronts, currency pricing, and compliance support to reduce friction for brands and SMEs entering Australia or expanding to Asia.

Tech Powered The company already uses modern tech stacks including Kubernetes, OpenAI, and multichannel integrations. This creates a base to pitch advanced pricing optimization, demand forecasting, catalog tagging, automated product descriptions, and AI driven marketing tools for brands and marketplace sellers.

SME Enablement Dropshipzone enables thousands of SMEs to start and scale online. There is a sales angle to offer onboarding automation, supplier catalog management, fulfillment services, and marketing automation to these SMEs; propose revenue share or service fees for these tools; propose co branded seller dashboards.

Enterprise Readiness The company has strong growth indicators and has been recognized as a top private company and best managed. This signals readiness for enterprise customers and larger brands to join the ecosystem; propose enterprise procurement software, supplier performance analytics, governance, and data security integrations; pitch as a partner for large retailers seeking scalable ecommerce enablement.

New Aim Tech Stack

New Aim uses 8 technology products and services including Kubernetes, Continuous Delivery, Amazon, and more. Explore New Aim's tech stack below.

  • Kubernetes
    Containerization
  • Continuous Delivery
    Continuous Integration
  • Amazon
    E-commerce
  • Shopify
    E-commerce
  • OpenAI
    Generative Ai
  • Google Maps
    Maps
  • Rust
    Programming Languages
  • X-XSS-Protection
    Security

New Aim's Email Address Formats

New Aim uses at least 1 format(s):
New Aim Email FormatsExamplePercentage
First.Last@newaim.com.auJohn.Doe@newaim.com.au
97%
First.Middle@newaim.com.auJohn.Michael@newaim.com.au
1%
Middle@newaim.com.auMichael@newaim.com.au
1%
FL@newaim.com.auJD@newaim.com.au
1%

Frequently Asked Questions

Where is New Aim's headquarters located?

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New Aim's main headquarters is located at 16-18 Cato Street East Victoria Park, Western Australia Australia. The company has employees across 4 continents, including OceaniaAsiaNorth America.

What is New Aim's official website and social media links?

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New Aim's official website is newaim.com.au and has social profiles on LinkedIn.

What is New Aim's NAICS code?

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New Aim's NAICS code is 44-45 - Retail Trade.

How many employees does New Aim have currently?

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As of May 2026, New Aim has approximately 183 employees across 4 continents, including OceaniaAsiaNorth America. Key team members include Chief Executive Officer (ceo): A. Y. J.Chief Information Officer: C. R. H.Chief Financial Officer: S. X.. Explore New Aim's employee directory with LeadIQ.

What industry does New Aim belong to?

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New Aim operates in the Retail industry.

What technology does New Aim use?

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New Aim's tech stack includes KubernetesContinuous DeliveryAmazonShopifyOpenAIGoogle MapsRustX-XSS-Protection.

What is New Aim's email format?

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New Aim's email format typically follows the pattern of First.Last@newaim.com.au. Find more New Aim email formats with LeadIQ.

When was New Aim founded?

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New Aim was founded in 2005.

New Aim

RetailWestern Australia, Australia51-200 Employees

New Aim is an Australian private ecommerce company in the retail sector, headquartered at 16-18 Cato Street East Victoria Park, Western Australia, and employing 51-200 people. Since 2005, it has evolved from marketplace selling to ecommerce enablement, using proprietary technology to improve procurement, supply chain management, multichannel integration, and price decisioning. The company operates a business-to-many model and partners with household brands and online marketplaces in Australia, including Amazon, Catch, eBay, MyDeal, Kogan, Big W, Costco, Barbeques Galore, David Jones, Harvey Norman, and Myer. Through its B2B2C marketplace Dropshipzone, New Aim supports thousands of small and medium-sized enterprises to start and scale online. The organization operates across multiple locations, with a workforce described as spanning from Melbourne to Guangzhou, China.

Section iconCompany Overview

Headquarters
16-18 Cato Street East Victoria Park, Western Australia Australia
NAICS Code
44-45 - Retail Trade
Founded
2005
Employees
51-200

Section iconFunding & Financials

  • $250M$500M

    New Aim's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    New Aim's revenue is estimated to be in the range of $250M$500M

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