Insights

Growing E-commerce Platform New Aim is Australia's largest and fastest-growing private e-commerce company, with revenues between $250M and $500M, presenting a substantial target market for technological and logistics solutions to support further expansion.

Innovative Technology Usage Utilizing proprietary technology to enhance procurement, supply chain management, and multichannel integration, New Aim demonstrates a strong foundation for offering tailored SaaS, logistics, or supply chain optimization services.

Strategic Marketplace Partnerships Partnerships with leading household brands and marketplaces such as Amazon, eBay, and Costco, highlight opportunities to collaborate on integrated solutions, digital marketing, or marketplace expansion initiatives.

International Growth Potential With a diverse team spanning Melbourne to Guangzhou and recognition as a top fast-growing company in Asia Pacific, New Aim is positioned for cross-border logistics, localization services, and global marketplace tools.

Market Leadership & Recognition Ranked among the top private companies and recognized for rapid growth, New Aim offers opportunities for premium service providers seeking to partner with innovative leaders in the e-commerce ecosystem.

New Aim Tech Stack

New Aim uses 8 technology products and services including RSS, Zendesk, Mailchimp, and more. Explore New Aim's tech stack below.

  • RSS
    Content Management System
  • Zendesk
    Documentation Tools
  • Mailchimp
    Email
  • jQuery
    Javascript Libraries
  • Modernizr
    Javascript Libraries
  • LinkedIn
    Online Community Software
  • Hadoop
    Programming Languages
  • HSTS
    Security

New Aim's Email Address Formats

New Aim uses at least 1 format(s):
New Aim Email FormatsExamplePercentage
First.Last@newaim.com.auJohn.Doe@newaim.com.au
97%
First.Middle@newaim.com.auJohn.Michael@newaim.com.au
1%
Middle@newaim.com.auMichael@newaim.com.au
1%
FL@newaim.com.auJD@newaim.com.au
1%

Frequently Asked Questions

What is New Aim's official website and social media links?

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New Aim's official website is newaim.com.au and has social profiles on LinkedIn.

What is New Aim's NAICS code?

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New Aim's NAICS code is 44-45 - Retail Trade.

How many employees does New Aim have currently?

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As of December 2025, New Aim has approximately 201 employees across 4 continents, including OceaniaAsiaNorth America. Key team members include Chief Executive Officer (ceo): A. Y. J.Chief Strategy Officer (cso): C. C.Chief Information Officer: C. R. H.. Explore New Aim's employee directory with LeadIQ.

What industry does New Aim belong to?

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New Aim operates in the Retail industry.

What technology does New Aim use?

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New Aim's tech stack includes RSSZendeskMailchimpjQueryModernizrLinkedInHadoopHSTS.

What is New Aim's email format?

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New Aim's email format typically follows the pattern of First.Last@newaim.com.au. Find more New Aim email formats with LeadIQ.

When was New Aim founded?

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New Aim was founded in 2005.

New Aim

RetailWestern Australia, Australia201-500 Employees

New Aim is Australia's largest and fastest-growing private ecommerce company. Since 2005, we've evolved from marketplace seller to ecommerce enabler, ranking among the 'Top 500 Private Companies' in Australia.

With proprietary technology, we're improving procurement, supply chain management, multichannel integration, and price decisioning. We’re reimagining the possibilities of ecommerce using technology that empowers Aussie businesses to transform the way they start and scale online. 

Our business-to-many (B2M) model is unique in the Australian market. We partner with Australia’s most-loved household brands and online marketplaces including Amazon, Catch, eBay, MyDeal, Kogan, Big W, Costco Wholesale, Barbeques Galore, David Jones, Harvey Norman and Myer. 

Through our B2B2C marketplace, Dropshipzone, we’re creating an ecosystem that enables thousands of SMEs to start and scale with ecommerce. 

Today, we have more than 400 employees from Melbourne, Australia to Guangzhou, China who all work for the same mission: to reimagine the possibilities of ecommerce, introduce new technologies to democratise business ownership, and inspire entirely new categories of business. 

Awards and recognition

- In 2018, New Aim was listed as the 82nd fastest-growing company in Australia by the Australian Financial Review Fast 100.
- In 2019, New Aim was listed as the 349th largest private company in Australia by revenue by the Australian Financial Review.
- In March 2020, New Aim was listed as the 49th fastest-growing company in Australia by the Australian Financial Review’s Fast 100.
- In April 2020, New Aim was listed as the 205th fastest-growing company in Asia Pacific by the Financial Times.
- In 2021, New Aim was listed as the 188th fastest-growing company in Asia Pacific by the Financial Times.
- In 2024, New Aim secured the 282nd spot for 'Top 500 Private companies' in Australia

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Founded
2005
Employees
201-500

Section iconFunding & Financials

  • $250M$500M

    New Aim's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    New Aim's revenue is estimated to be in the range of $250M$500M

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