Insights

Strategic Partnerships New Aim operates a B2M marketplace model and partners with major Australian retailers and marketplaces (Amazon, Catch, eBay, MyDeal, Kogan, Big W, Costco, Barbeques Galore, David Jones, Harvey Norman, Myer). This presents opportunities to propose strategic collaborations, co-marketing, and exclusive product programs to expand reach for suppliers and drive cross-channel sales.

Ecommerce Enablement With proprietary technology focusing on procurement, supply chain management, multichannel integration, and price decisioning, New Aim can be a gateway for brands seeking faster time-to-market and scalable online operations, enabling them to leverage Dropshipzone for rapid SME onboarding and growth.

Global Talent A distributed team across Melbourne to Guangzhou indicates capabilities in cross-border operations, logistics optimization, and localized market insights. This supports international expansion opportunities for brands aiming to enter Australia or leverage Asia-Pacific supply chains.

Revenue Potential Reported revenue of up to $500M and rapid growth recognition suggest a financially active market presence. There may be room to upsell higher-margin services such as premium procurement tech licenses, enhanced data analytics, or exclusive brand ecosystems to suppliers and manufacturers.

Brand Modernization Recent brand identity updates and ongoing digital branding initiatives offer a window for advertisers and brand collaborators to engage in co-branded campaigns, sponsored content, and tech-enabled storefronts within the Dropshipzone ecosystem.

Similar companies to New Aim

New Aim Tech Stack

New Aim uses 8 technology products and services including Amazon Web Services, Zendesk, Shopify, and more. Explore New Aim's tech stack below.

New Aim's Email Address Formats

New Aim uses at least 4 email formats:
New Aim Email FormatsExamplePercentage
First.Last@newaim.com.auJohn.Doe@newaim.com.au
97%
First.Middle@newaim.com.auJohn.Michael@newaim.com.au
1%
Middle@newaim.com.auMichael@newaim.com.au
1%
FL@newaim.com.auJD@newaim.com.au
1%

Frequently Asked Questions

What is New Aim's official website and social media links?

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New Aim's official website is newaim.com.au and has social profiles on LinkedIn.

How much revenue does New Aim generate?

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As of August 2026, New Aim's annual revenue is estimated to be $250M - $500M.

What is New Aim's NAICS code?

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New Aim's NAICS code is 44-45 - Retail Trade.

How many employees does New Aim have currently?

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As of August 2026, New Aim has approximately 177 employees across 4 continents, including Oceania, Asia and North America. Key team members include Chief Executive Officer (ceo): A. Y. J., Chief Information Officer: C. R. H. and Chief Financial Officer: S. X. Explore New Aim's employee directory with LeadIQ.

What industry does New Aim belong to?

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New Aim operates in the Retail industry.

What technology does New Aim use?

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New Aim's tech stack includes Amazon Web Services, Zendesk, Shopify, Mailchimp, Claude by Anthropic, Google Cloud Platform, Microsoft Azure and Slack.

What is New Aim's email format?

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New Aim's email format typically follows the pattern of First.Last@newaim.com.au. Find more New Aim email formats with LeadIQ.

When was New Aim founded?

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New Aim was founded in 2005.
New Aim logo

New Aim

RetailWestern Australia, Australia51-200 Employees

New Aim is an Australian private ecommerce company in the retail sector, headquartered at 16-18 Cato Street East Victoria Park, Western Australia, and employing 51-200 people. Since 2005, it has evolved from marketplace selling to ecommerce enablement, using proprietary technology to improve procurement, supply chain management, multichannel integration, and price decisioning. The company operates a business-to-many model and partners with household brands and online marketplaces in Australia, including Amazon, Catch, eBay, MyDeal, Kogan, Big W, Costco, Barbeques Galore, David Jones, Harvey Norman, and Myer. Through its B2B2C marketplace Dropshipzone, New Aim supports thousands of small and medium-sized enterprises to start and scale online. The organization operates across multiple locations, with a workforce described as spanning from Melbourne to Guangzhou, China.

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Founded
2005
Employees
51-200

Section iconFunding & Financials

  • $250M - $500M

    New Aim's revenue is estimated to be in the range of $250M - $500M

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