Insights

Retail Tech Consolidation New Black positions EVA as a single unified platform to replace fragmented retail systems (the Frankenstack), presenting a clear sales opportunity to retailers seeking integrated inventory, orders, promotions, loyalty, and clienteling tools.

Global Brand Trust With high-profile clients like Rituals, KIKO Milano, Dyson, G-Star, and Intersport, there is evidence of scale and enterprise interest, suggesting cross-sell or upsell opportunities to similar global brands seeking standardized, compliant retail tech foundations.

Open API Advantage EVA’s open, API-first, adaptable architecture enables brand customization without vendor lock-in, highlighting a selling point to tech-forward retailers and potential partnerships with complementary platforms seeking seamless integrations.

Strategic Partnerships Recent Adyen partnership indicates fintech and payments integration strength, offering a doorway to discuss expanded payment orchestration, fraud protection, and global commerce capabilities with retailers expanding omnichannel experiences.

Data-Driven Retail Technology stack features modern data and observability tools (Power BI, Elasticsearch, Datadog, Prometheus) that can drive analytics, optimization, and performance insights; pitch opportunities to retailers prioritizing data-driven decision making and KPI optimization.

Similar companies to New Black

New Black Tech Stack

New Black uses 8 technology products and services including Apache Spark, Power BI, Cookiebot, and more. Explore New Black's tech stack below.

New Black's Email Address Formats

New Black uses at least 2 email formats:
New Black Email FormatsExamplePercentage
First@newblack.ioJohn@newblack.io
90%
Last@newblack.ioDoe@newblack.io
10%

Frequently Asked Questions

What is New Black's official website and social media links?

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New Black's official website is newblack.io and has social profiles on LinkedIn.

How much revenue does New Black generate?

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As of August 2026, New Black's annual revenue is estimated to be $25M - $50M.

What is New Black's NAICS code?

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New Black's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does New Black have currently?

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As of August 2026, New Black has approximately 91 employees across 4 continents, including Europe, North America and Africa. Key team members include Chief Information Officer: L. T. N., Chief Data Officer: G. S. and Chief Technology Officer: M. G. Explore New Black's employee directory with LeadIQ.

What industry does New Black belong to?

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New Black operates in the IT Services and IT Consulting industry.

What technology does New Black use?

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New Black's tech stack includes Apache Spark, Power BI, Cookiebot, Osano, Prometheus, Datadog, Elasticsearch and 1Password.

What is New Black's email format?

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New Black's email format typically follows the pattern of First@newblack.io. Find more New Black email formats with LeadIQ.

When was New Black founded?

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New Black was founded in 2015.
New Black logo

New Black

IT Services and IT ConsultingFlevoland, Netherlands51-200 Employees

New Black is an IT services and IT consulting company based in Almere, Flevoland, Netherlands, employing between 51 and 200 people. The company offers EVA, a Contextual Commerce Foundation that consolidates inventory, orders, promotions, loyalty, and clienteling tools into a single platform to address fragmented retail systems. EVA supports store associates with customer profiles and insights, enables headquarters to manage and disseminate strategies, and handles order management, appointments, and case handling to improve reliability. The platform is API-first, open, and adaptable, designed for global deployment with built-in compliance and fiscalization. Its client base includes global brands such as Rituals, KIKO Milano, Dyson, G-Star, Intersport, and Red Wing Shoes. In July 2022, Adyen announced a partnership with New Black to enable capabilities for retailers including G-Star and Scotch & Soda; the company reports revenue in the range of $25 million to $50 million.

Section iconCompany Overview

NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2015
Employees
51-200

Section iconFunding & Financials

  • $25M - $50M

    New Black's revenue is estimated to be in the range of $25M - $50M

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