Unified Retail Platform New Black offers EVA as a single, API-first platform that consolidates inventory, orders, promotions, loyalty, and clienteling tools to replace fragmented systems. This presents a potential sales angle to retailers seeking to eliminate the Frankenstack and deliver a consistent customer experience.

Store Associate Enablement EVA provides store associates with customer profiles, notes, and insights, plus task management and integrated order handling. This can be pitched to retailers aiming to boost sales effectiveness, personalization, and task execution at the point of sale.

Global Compliance Readiness The platform is positioned as built for the global stage with compliance and fiscalization baked in. This opens conversations with multinational or expanding retailers about scalable, regulated tech that supports cross-border operations.

Brand Partnerships New Black already collaborates with recognizable brands (e.g., Rituals, KIKO Milano, Dyson, G-Star, Intersport, Red Wing Shoes) and has had recent ecosystem momentum with Adyen. This signals credibility and a track record that can reduce procurement risk when approaching similar retailers seeking integrated payments and commerce solutions.

Growth Metrics & Financing With a mid-market revenue range and a global client roster, New Black targets larger retailers seeking a scalable, API-first foundation. This suggests opportunities to position EVA as a growth enabler for brands aiming to modernize their tech stacks amid evolving consumer expectations.