Insights

Impact Credentials New City Kids demonstrates strong outcomes for low-income youth, with high school graduation rates and college progression significantly above national averages, signaling a compelling impact narrative for funders and partners.

Expansion Opportunities Operations across three cities with over 500 youth served daily suggest scalability potential and opportunities for strategic partnerships, program replication, and regional fundraising initiatives.

Technology Stack Utilizes a modern tech stack (Optimizely, WordPress, Google Cloud, Stripe, etc.) that can be leveraged for donor CRM, digital fundraising, event marketing, and data-driven program improvements.

Funding Scale Annual revenue in the tens of millions places the organization as a sizable nonprofit with potential for large-scale collaborations, corporate sponsorships, and multi-year program grants.

Youth-Centric Model Comprehensive after-school and mentoring model from ages six to nineteen creates strong engagement and diverse volunteer and sponsorship opportunities that resonate with corporate social responsibility goals.

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New City Kids Tech Stack

New City Kids uses 8 technology products and services including Optimizely, WordPress, Google Workspace, and more. Explore New City Kids's tech stack below.

New City Kids's Email Address Formats

New City Kids uses at least 3 email formats:
New City Kids Email FormatsExamplePercentage
First@newcitykids.orgJohn@newcitykids.org
70%
First.Last@newcitykids.orgJohn.Doe@newcitykids.org
29%
Last@newcitykids.orgDoe@newcitykids.org
1%

Frequently Asked Questions

What is New City Kids's phone number?

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You can contact New City Kids's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is New City Kids's official website and social media links?

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New City Kids's official website is newcitykids.org and has social profiles on LinkedIn.

How much revenue does New City Kids generate?

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As of September 2026, New City Kids's annual revenue is estimated to be $50M - $100M.

What is New City Kids's SIC code and NAICS code?

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New City Kids's SIC code is 7991 - Physical Fitness Facilities and NAICS code is 813 - Religious, Grantmaking, Civic, Professional, and Similar Organizations.

How many employees does New City Kids have currently?

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As of September 2026, New City Kids has approximately 111 employees across 4 continents, including North America, Europe and Asia. Key team members include Managing Member: J. R., Senior Director Of Human Resources: M. H. and Center Director: A. B. Explore New City Kids's employee directory with LeadIQ.

What industry does New City Kids belong to?

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New City Kids operates in the Non-profit Organizations industry.

What technology does New City Kids use?

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New City Kids's tech stack includes Optimizely, WordPress, Google Workspace, Google Cloud, jQuery, Heap, Stripe and Vimeo.

What is New City Kids's email format?

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New City Kids's email format typically follows the pattern of First@newcitykids.org. Find more New City Kids email formats with LeadIQ.

When was New City Kids founded?

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New City Kids was founded in 2000.
New City Kids logo

New City Kids

Non-profit OrganizationsMichigan, United States51-200 Employees

New City Kids is a mid-sized nonprofit that runs after-school centers for youth from first through twelfth grade, pairing academics with artistic programming five days a week. The organization commits to guiding each child from age six to nineteen as an advocate, family member, teacher, and mentor, with the aim of setting them on a path of life transformation. Its national framework supports a strong local presence, currently serving about 500 youth daily across three cities: Grand Rapids, Michigan; Jersey City, New Jersey; and Paterson, New Jersey.

Since 2009, outcomes among high school seniors involved with the program have been strong: every graduate completes high school, 99% proceed to college, and 90% finish college by age 25, rates that exceed the national average for low-income youth. The organization maintains a long-range vision that emphasizes continuous support from childhood through young adulthood. Based in Grand Rapids, Michigan, New City Kids operates within the nonprofit education and youth development landscape, delivering sustained, relationship-based programming across its three-city footprint.

Section iconCompany Overview

Phone number
SIC Code
7991 - Physical Fitness Facilities
NAICS Code
813 - Religious, Grantmaking, Civic, Professional, and Similar Organizations
Founded
2000
Employees
51-200

Section iconFunding & Financials

  • $50M - $100M

    New City Kids's revenue is estimated to be in the range of $50M - $100M

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