Strategic partnerships Leverage recent collaboration with Marigold Coffee to position New Deal Distillery as a partner for co-branded liqueurs or limited-edition infusions with other local producers, expanding distribution through coffee shops, cafes, and specialty retailers.

Local heritage Highlight Portland-based, small-batch craft narrative to target local hospitality venues, farmers markets, and boutique retailers seeking authentic regional brands with storytelling that resonates with customers seeking provenance and craft.

Award credibility Utilize past recognitions from Willamette Week, Men’s Journal, and SIP Northwest to approach premium on-premise accounts and award-driven marketing campaigns, offering co-branded tasting events and staff education kits.

Diversified channels Capitalize on existing tech stack (WordPress, Shopify/WooCommerce, Mailchimp, AfterPay) to run targeted digital campaigns, loyalty programs, and online gifting, expanding direct-to-consumer reach and wholesale inquiries.

Growth potential With a lean team and revenue under one million, pursue strategic wholesale expansion to nearby markets and regional specialty retailers, leveraging partnerships, limited editions, and a strong tasting-room experience to drive repeat purchases.