Regional Coverage With a UK-wide footprint across Scotland, North, Hull, North West, Midlands and South East, New Guard Coatings Group presents a scalable opportunity to upsell coatings solutions to a broad base of manufacturing, construction, and industrial clients nationwide.

Diverse Brand Access Representing leading brands like PPG, Jotun, Sherwin Williams Flooring, Rus-Oleum, Guard, Zinsser, Instarmac, RD Coatings and Mapei enables cross-sell of premium industrial coatings, flooring and maintenance products to existing customers and project-based buyers.

Industrial Focus Specializing in coatings for steel, metal, building maintenance, concrete and wood positions the company to target sectors such as infrastructure, manufacturing, facilities management and commercial construction where high-performance finishes demand reliable supply chains.

Tech-Enabled sell Leverages AWS, WordPress/WooCommerce, Mailchimp and Zendesk Chat to support e-commerce, marketing automation and customer service, offering a pathway to digital-led outreach, lead nurturing and faster order processing for potential B2B buyers.

Growth Signals Revenue range shows mid-market potential; funding indicates available investment for expansion or partnerships. In a landscape with large incumbents, there is room to position as a nimble distributor and services partner to mid-size manufacturers seeking reliable, branded coatings with strong support.