Insights

Market Position Mid-sized UK-based industrial coatings supplier with a broad national footprint and access to leading brands. Potential sales opportunity in expanding product lines to cover more OEM and maintenance coatings for steel, concrete, and wood across Scotland, North, Hull, North West, Midlands, and South East.

Brand Partnerships Strong portfolio including PPG, Jotun, Sherwin Williams, Rust-Oleum, Zinsser, Mapei and others. Upsell opportunity to respond to client needs with premium and specialty coatings, procurement of multi-brand solutions, and consolidated purchasing programs.

Growth Readiness Small to mid-sized operation with regional branches indicates capacity to scale; pursue larger project bids, government or infrastructure contracts, and channel partnerships to accelerate growth while maintaining service levels.

Digital Enablement Tech stack includes cloud and e-commerce capabilities (WooCommerce, Google Cloud, Cloudflare, Elementor). Opportunity to enhance online ordering, project-specific catalogs, and B2B self-service features to improve win rates and reduce procurement cycle times.

Financial Opportunity Revenue in the low to mid single-digit millions with modest funding. Potential for volume-based pricing, credit terms improvements, and bundled coatings solutions to drive higher order value from existing customers and new regional accounts.

Similar companies to New Guard Coatings Group

New Guard Coatings Group Tech Stack

New Guard Coatings Group uses 8 technology products and services including Amazon Web Services, WordPress, WooCommerce, and more. Explore New Guard Coatings Group's tech stack below.

New Guard Coatings Group's Email Address Formats

New Guard Coatings Group uses at least 4 email formats:
New Guard Coatings Group Email FormatsExamplePercentage
First.Last@newguardcoatings.comJohn.Doe@newguardcoatings.com
88%
First@newguardcoatings.comJohn@newguardcoatings.com
6%
FirstLast@newguardcoatings.comJohnDoe@newguardcoatings.com
3%
FirLast@newguardcoatings.comJohDoe@newguardcoatings.com
3%

Frequently Asked Questions

What is New Guard Coatings Group's official website and social media links?

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New Guard Coatings Group's official website is newguardcoatings.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does New Guard Coatings Group generate?

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As of August 2026, New Guard Coatings Group's annual revenue is estimated to be $1M - $10M.

What is New Guard Coatings Group's NAICS code?

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New Guard Coatings Group's NAICS code is 325 - Chemical Manufacturing.

How many employees does New Guard Coatings Group have currently?

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As of August 2026, New Guard Coatings Group has approximately 26 employees across 2 continents, including Europe and North America. Key team members include President: C. D., Head Of Technical: T. P. and New Guard Coatings Group Head Of Health & Safety: A. C. Explore New Guard Coatings Group's employee directory with LeadIQ.

What industry does New Guard Coatings Group belong to?

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New Guard Coatings Group operates in the Chemical Manufacturing industry.

What technology does New Guard Coatings Group use?

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New Guard Coatings Group's tech stack includes Amazon Web Services, WordPress, WooCommerce, Mailchimp, Microsoft 365, Google Cloud, Zendesk Chat and PayPal.

What is New Guard Coatings Group's email format?

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New Guard Coatings Group's email format typically follows the pattern of First.Last@newguardcoatings.com. Find more New Guard Coatings Group email formats with LeadIQ.

How much funding has New Guard Coatings Group raised to date?

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As of August 2026, New Guard Coatings Group has raised $257K in funding. The last funding round occurred on Jul 28, 2023 for $257K.

When was New Guard Coatings Group founded?

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New Guard Coatings Group was founded in 1977.
New Guard Coatings Group logo

New Guard Coatings Group

Chemical ManufacturingEngland, United Kingdom11-50 Employees

New Guard Coatings Group is a UK-based chemical manufacturing company focused on industrial coatings for steel and metal, building maintenance, concrete, and wood. Serving a nationwide network with branches across Scotland, the North, Hull, the North West, the Midlands, and the South East, the firm aims to supply the right coating products promptly to its customers. Based in Leeds, England, the company positions itself as a specialist in industrial coatings, drawing on extensive experience in the sector. Its product portfolio includes well-known brands in coatings and related materials, and it emphasizes simplifying the coating process for customers. The business operates with a relatively small to mid-sized team and maintains a presence via its website and direct contact, indicating a focus on responsive service for projects requiring timely material provision.

Section iconCompany Overview

NAICS Code
325 - Chemical Manufacturing
Founded
1977
Employees
11-50

Section iconFunding & Financials

  • $257K

    New Guard Coatings Group has raised a total of $257K of funding over 1 rounds. Their latest funding round was raised on Jul 28, 2023 in the amount of $257K as a Debt Financing.

  • $1M - $10M

    New Guard Coatings Group's revenue is estimated to be in the range of $1M - $10M

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