Insights

Luxury Brand Portolio New Guards Group manages a diverse portfolio of ten high-profile international luxury brands including Off-White, Palm Angels, and Ambush, offering multiple touchpoints for targeted marketing and cross-promotional opportunities.

Increasing Corporate Interest Recent acquisition interest from Style Capital indicates potential strategic expansion, presenting opportunities to align marketing initiatives and explore partnership ventures with an acquiring entity.

Expansion of Beauty Segment The hiring of a creative beauty curator and the launch of a fragrance line for Off-White suggest growth in the brand's beauty division, creating avenues for collaborations in cosmetics, skincare, and related luxury accessories.

Digital and Tech Stack Utilization of platforms like Salesforce and Google Workspace demonstrates a strong digital infrastructure—ideal for integrating innovative sales solutions, CRM enhancements, or digital marketing campaigns to engage high-net-worth clients.

Market Position and Growth Potential With annual revenues estimated between $25 million and $50 million and a focus on community-driven, innovative luxury, there is significant opportunity to expand sales into emerging markets and upscale retail channels in both fashion and jewelry sectors.

Similar companies to New Guards Group

New Guards Group Tech Stack

New Guards Group uses 5 technology products and services including OneTrust, Salesforce, Google Workspace, and more. Explore New Guards Group's tech stack below.

  • OneTrust
    Cookie Compliance
  • Salesforce
    Customer Relationship Management
  • Google Workspace
    Email
  • Apache
    Web Servers
  • Nginx
    Web Servers

Media & News

New Guards Group's Email Address Formats

New Guards Group uses at least 1 format(s):
New Guards Group Email FormatsExamplePercentage
First.Last@newguardsgroup.comJohn.Doe@newguardsgroup.com
50%
First.Last@newguardsgroup.comJohn.Doe@newguardsgroup.com
50%

Frequently Asked Questions

Where is New Guards Group's headquarters located?

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New Guards Group's main headquarters is located at 12 Viaduct Turati Milan, Lombardy 20121 Italy. The company has employees across 2 continents, including EuropeNorth America.

What is New Guards Group's official website and social media links?

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New Guards Group's official website is newguardsgroup.com and has social profiles on LinkedIn.

What is New Guards Group's NAICS code?

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New Guards Group's NAICS code is 4483 - Jewelry, Luggage, and Leather Goods Stores.

How many employees does New Guards Group have currently?

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As of February 2026, New Guards Group has approximately 675 employees across 2 continents, including EuropeNorth America. Key team members include Chief Executive Officer: P. S.Chief Operating Officer: F. A.Vice President Sportswear: S. P.. Explore New Guards Group's employee directory with LeadIQ.

What industry does New Guards Group belong to?

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New Guards Group operates in the Retail Luxury Goods and Jewelry industry.

What technology does New Guards Group use?

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New Guards Group's tech stack includes OneTrustSalesforceGoogle WorkspaceApacheNginx.

What is New Guards Group's email format?

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New Guards Group's email format typically follows the pattern of First.Last@newguardsgroup.com. Find more New Guards Group email formats with LeadIQ.

New Guards Group

Retail Luxury Goods and JewelryLombardy, Italy501-1000 Employees

New Guards Group is the home to 10 international luxury brands: Marcelo Burlon County of Milan, Off-White c/o Virgil Abloh, Palm Angels, Unravel Project, Heron Preston, Alanui, Kirin Peggy Gou, Opening Ceremony, Ambush and There Was One. We work with the understanding that fashion and luxury can be different: community-based, quality-driven, collaborative, truly global and quick. Our brands and products stem from creative and managerial innovation and the philosophy of Made in Italy. We're redefining the way luxury is conceived, communicated and shared. Where others see limits, we see goals.

Section iconCompany Overview

Headquarters
12 Viaduct Turati Milan, Lombardy 20121 Italy
NAICS Code
4483 - Jewelry, Luggage, and Leather Goods Stores
Employees
501-1000

Section iconFunding & Financials

  • $25M$50M

    New Guards Group's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    New Guards Group's revenue is estimated to be in the range of $25M$50M

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