Insights

Luxury Brand Portfolio New Guards Group manages a diverse portfolio of ten international luxury brands including Off-White and Palm Angels, presenting an opportunity to offer tailored marketing, distribution, and retail solutions that align with each brand's unique identity and global reach.

Recent Acquisition Activity With upcoming acquisition interest from Style Capital and recent strategic expansions such as launching the NGG++ division for Reebok licensing, there is potential to provide enterprise solutions, integration services, or brand expansion support during these pivotal growth phases.

Innovation & Digital Focus The company's emphasis on creative innovation and technological integration, evidenced by their tech stack including Salesforce and Google Workspace, indicates opportunities for digital transformation services, customer engagement platforms, or innovative ecommerce solutions.

Market Position & Growth Opportunities As a key player in the luxury retail space with revenues estimated between $25M and $50M, New Guards Group presents prospects for luxury-specific supply chain optimization, high-end retail partnerships, or bespoke branding services to accelerate growth.

Leadership & Strategic Moves Active leadership changes and strategic hires, including a new beauty division and marketing executives, suggest opportunities to support leadership initiatives, executive branding, or targeted campaigns to enhance brand visibility and market positioning.

Similar companies to New Guards Group

New Guards Group Tech Stack

New Guards Group uses 5 technology products and services including OneTrust, Salesforce, Google Workspace, and more. Explore New Guards Group's tech stack below.

  • OneTrust
    Cookie Compliance
  • Salesforce
    Customer Relationship Management
  • Google Workspace
    Email
  • Apache
    Web Servers
  • Nginx
    Web Servers

Media & News

New Guards Group's Email Address Formats

New Guards Group uses at least 1 format(s):
New Guards Group Email FormatsExamplePercentage
First.Last@newguardsgroup.comJohn.Doe@newguardsgroup.com
50%
First.Last@newguardsgroup.comJohn.Doe@newguardsgroup.com
50%

Frequently Asked Questions

Where is New Guards Group's headquarters located?

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New Guards Group's main headquarters is located at Via Turati 12, Milano, 20121, IT. The company has employees across 2 continents, including EuropeNorth America.

What is New Guards Group's official website and social media links?

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New Guards Group's official website is newguardsgroup.com and has social profiles on LinkedIn.

What is New Guards Group's NAICS code?

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New Guards Group's NAICS code is 4483 - Jewelry, Luggage, and Leather Goods Stores.

How many employees does New Guards Group have currently?

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As of October 2025, New Guards Group has approximately 717 employees across 2 continents, including EuropeNorth America. Key team members include Chief Operating Officer: F. A.Vice President Sportswear: S. P.Vp Finance Ngg [ Off White | Palm Angles | Reebok Europe]: B. B.. Explore New Guards Group's employee directory with LeadIQ.

What industry does New Guards Group belong to?

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New Guards Group operates in the Retail Luxury Goods and Jewelry industry.

What technology does New Guards Group use?

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New Guards Group's tech stack includes OneTrustSalesforceGoogle WorkspaceApacheNginx.

What is New Guards Group's email format?

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New Guards Group's email format typically follows the pattern of First.Last@newguardsgroup.com. Find more New Guards Group email formats with LeadIQ.

New Guards Group

Retail Luxury Goods and JewelryItaly501-1000 Employees

New Guards Group is the home to 10 international luxury brands: Marcelo Burlon County of Milan, Off-White c/o Virgil Abloh, Palm Angels, Unravel Project, Heron Preston, Alanui, Kirin Peggy Gou, Opening Ceremony, Ambush and There Was One. We work with the understanding that fashion and luxury can be different: community-based, quality-driven, collaborative, truly global and quick. Our brands and products stem from creative and managerial innovation and the philosophy of Made in Italy. We're redefining the way luxury is conceived, communicated and shared. Where others see limits, we see goals.

Section iconCompany Overview

Headquarters
Via Turati 12, Milano, 20121, IT
NAICS Code
4483 - Jewelry, Luggage, and Leather Goods Stores
Employees
501-1000

Section iconFunding & Financials

  • $25M$50M

    New Guards Group's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    New Guards Group's revenue is estimated to be in the range of $25M$50M

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