Insights

Acquisition interest Style Capital has publicly shown interest in acquiring New Guards Group, indicating potential exit or partnership discussions that could open avenues for strategic collaboration, equity investments, or channel alignment with interested buyers.

Licensing expansion NGG operates the NGG++ division for Reebok licenses, suggesting a proven framework for managing licensed brands. This presents cross-brand licensing opportunities or expansion into additional athletic or licensed collaborations with compatible retailers.

Beauty & fragrance Isamaya Ffrench appointment as beauty curator and the development of Off-White beauty initiatives imply a growing beauty segment. Sales opportunities exist in cross-brand beauty collaborations, limited editions, and entry into premium fragrance lines.

Global luxury network Owning a portfolio of ten international luxury brands including Off-White and Palm Angels signals strong global distribution and influencer-driven demand. Potential for wholesale expansion, flagship placements, and omnichannel partnerships with luxury retailers and department stores.

Strategic partnerships Former collaborations with Authentic Brands Group and exit/integration signals indicate openness to deep strategic partnerships. Explore opportunities in co-branding, flagship collaborations, and regional market entry via joint ventures with complementary luxury labels.

Similar companies to New Guards Group

New Guards Group Tech Stack

New Guards Group uses 8 technology products and services including Atlassian, OneTrust, Salesforce, and more. Explore New Guards Group's tech stack below.

  • Atlassian
    Application Development & Management
  • Cookie Compliance
  • Customer Relationship Management
  • Register.it
    Domain Name Services
  • Endpoint Protection
  • Google Search Console
    Web Analytics
  • Nginx
    Web Servers

Media & News

New Guards Group's Email Address Formats

New Guards Group uses at least 1 email format:
New Guards Group Email FormatsExamplePercentage
First.Last@newguardsgroup.comJohn.Doe@newguardsgroup.com
100%

Frequently Asked Questions

What is New Guards Group's official website and social media links?

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New Guards Group's official website is newguardsgroup.com and has social profiles on LinkedIn.

How much revenue does New Guards Group generate?

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As of October 2026, New Guards Group's annual revenue is estimated to be $10M - $25M.

What is New Guards Group's NAICS code?

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New Guards Group's NAICS code is 4483 - Jewelry, Luggage, and Leather Goods Stores.

How many employees does New Guards Group have currently?

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As of October 2026, New Guards Group has approximately 633 employees across 3 continents, including Europe, North America and Africa. Key team members include Chief Operating Officer: F. A., Vice President Sportswear: S. P. and Head Of Apparel Design Ngg++: J. B. Explore New Guards Group's employee directory with LeadIQ.

What industry does New Guards Group belong to?

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New Guards Group operates in the Retail Luxury Goods and Jewelry industry.

What technology does New Guards Group use?

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New Guards Group's tech stack includes Atlassian, OneTrust, Salesforce, Register.it, Google Workspace, Jamf Pro, Google Search Console and Nginx.

What is New Guards Group's email format?

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New Guards Group's email format typically follows the pattern of First.Last@newguardsgroup.com. Find more New Guards Group email formats with LeadIQ.
New Guards Group logo

New Guards Group

Retail Luxury Goods and JewelryLombardy, Italy501-1000 Employees

New Guards Group is a Milan-based holding company that manages a portfolio of ten international luxury brands, including Off-White, Palm Angels, Ambush, and Opening Ceremony. The group operates within the retail luxury goods and jewelry sector, coordinating brand strategy, product development, and distribution across its labels with a Made in Italy orientation. Its approach emphasizes community, quality, collaboration, global reach, and speed, aiming to redefine how luxury is conceived and shared. The company is headquartered in Milan, Lombardy, and maintains a substantial workforce. In 2023, NGG launched the NGG++ division to operate the Reebok licenses.

Section iconCompany Overview

NAICS Code
4483 - Jewelry, Luggage, and Leather Goods Stores
Employees
501-1000

Section iconFunding & Financials

  • $10M - $25M

    New Guards Group's revenue is estimated to be in the range of $10M - $25M

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