Insights

Growing Brand Portfolio New Guards Group manages a diverse and expanding portfolio of 10 acclaimed international luxury brands, including Off-White and Palm Angels, which presents opportunities to upsell integrated solutions across multiple brands within their ecosystem.

Recent Acquisition Activity The company's acquisition of Opening Ceremony and the proposed takeover by Style Capital indicate ongoing expansion and consolidation efforts, opening avenues for tailored solutions to support integration, branding, and retail management during growth phases.

Innovation and Market Position With a focus on redefining luxury through creative innovation and quick-to-market designs rooted in Made in Italy philosophy, New Guards Group values technology-driven strategies, offering opportunities for advanced digital marketing, supply chain, and customer engagement solutions.

Financial Scope and Potential Operating within a revenue range of $25M to $50M and managing multiple brands with varying sizes, there is potential for customized sales solutions targeting scalable ERP, CRM, or analytics platforms to foster growth and streamline operations.

Digital and Tech Savvy Utilizing a sophisticated tech stack including Salesforce and cloud-based tools, the company demonstrates openness to digital transformation, paving the way for innovative technology partnerships, e-commerce enhancements, and data-driven marketing services.

Similar companies to New Guards Group

New Guards Group Tech Stack

New Guards Group uses 5 technology products and services including OneTrust, Salesforce, Google Workspace, and more. Explore New Guards Group's tech stack below.

  • OneTrust
    Cookie Compliance
  • Salesforce
    Customer Relationship Management
  • Google Workspace
    Email
  • Apache
    Web Servers
  • Nginx
    Web Servers

Media & News

New Guards Group's Email Address Formats

New Guards Group uses at least 1 format(s):
New Guards Group Email FormatsExamplePercentage
First.Last@newguardsgroup.comJohn.Doe@newguardsgroup.com
100%

Frequently Asked Questions

Where is New Guards Group's headquarters located?

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New Guards Group's main headquarters is located at 12 Viaduct Turati Milan, Lombardy 20121 Italy. The company has employees across 2 continents, including EuropeNorth America.

What is New Guards Group's official website and social media links?

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New Guards Group's official website is newguardsgroup.com and has social profiles on LinkedIn.

What is New Guards Group's NAICS code?

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New Guards Group's NAICS code is 4483 - Jewelry, Luggage, and Leather Goods Stores.

How many employees does New Guards Group have currently?

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As of April 2026, New Guards Group has approximately 643 employees across 2 continents, including EuropeNorth America. Key team members include Chief Executive Officer: C. F.Vice President Sportswear: S. P.Head Of Product Management Marcelo Burlon: J. C.. Explore New Guards Group's employee directory with LeadIQ.

What industry does New Guards Group belong to?

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New Guards Group operates in the Retail Luxury Goods and Jewelry industry.

What technology does New Guards Group use?

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New Guards Group's tech stack includes OneTrustSalesforceGoogle WorkspaceApacheNginx.

What is New Guards Group's email format?

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New Guards Group's email format typically follows the pattern of First.Last@newguardsgroup.com. Find more New Guards Group email formats with LeadIQ.

New Guards Group

Retail Luxury Goods and JewelryLombardy, Italy501-1000 Employees

New Guards Group is the home to 10 international luxury brands: Marcelo Burlon County of Milan, Off-White c/o Virgil Abloh, Palm Angels, Unravel Project, Heron Preston, Alanui, Kirin Peggy Gou, Opening Ceremony, Ambush and There Was One. We work with the understanding that fashion and luxury can be different: community-based, quality-driven, collaborative, truly global and quick. Our brands and products stem from creative and managerial innovation and the philosophy of Made in Italy. We're redefining the way luxury is conceived, communicated and shared. Where others see limits, we see goals.

Section iconCompany Overview

Headquarters
12 Viaduct Turati Milan, Lombardy 20121 Italy
NAICS Code
4483 - Jewelry, Luggage, and Leather Goods Stores
Employees
501-1000

Section iconFunding & Financials

  • $25M$50M

    New Guards Group's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    New Guards Group's revenue is estimated to be in the range of $25M$50M

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