Insights

Luxury Portfolio Expansion New Guards Group manages a diverse portfolio of 10 high-profile international luxury fashion and jewelry brands, indicating a broad target market that values premium quality and exclusivity. Sales opportunities exist in providing premium digital solutions, exclusive marketing tools, and luxury retail technology to enhance their brand experiences.

Innovation and Made in Italy The company's emphasis on creative innovation and Italian craftsmanship presents opportunities to offer bespoke manufacturing, sustainable sourcing, and high-end materials technology that align with their philosophy of redefining luxury through quality and heritage.

Recent Acquisition & Growth The ongoing acquisition by Style Capital and expansion into new divisions like NGG++ suggest significant growth and organizational development. This presents opportunities to provide scalable enterprise software, process automation tools, and consulting services to support their evolving business structure.

Digital and Tech Adoption Utilizing tools like Salesforce, Google Workspace, and other advanced tech stacks highlights a modern, digitally driven approach. Sales prospects include advanced CRM solutions, data analytics, and marketing automation platforms to further optimize their brand management and customer engagement.

Market Position & Competitiveness With revenue estimates between 10 to 25 million dollars and a competitive roster of similar companies, New Guards Group is positioned for strategic partnerships in luxury tech, retail innovation, and exclusive distribution channels. These partnerships can help strengthen their market presence and accelerate growth.

Similar companies to New Guards Group

New Guards Group Tech Stack

New Guards Group uses 8 technology products and services including Atlassian, Salesforce, Register.it, and more. Explore New Guards Group's tech stack below.

  • Atlassian
    Application Development & Management
  • Salesforce
    Customer Relationship Management
  • Register.it
    Domain Name Services
  • Google Workspace
    Email
  • Jamf Pro
    Endpoint Protection
  • Google Search Console
    Web Analytics
  • Nginx
    Web Servers
  • Apache
    Web Servers

Media & News

New Guards Group's Email Address Formats

New Guards Group uses at least 1 format(s):
New Guards Group Email FormatsExamplePercentage
First.Last@newguardsgroup.comJohn.Doe@newguardsgroup.com
100%

Frequently Asked Questions

Where is New Guards Group's headquarters located?

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New Guards Group's main headquarters is located at 12 Viaduct Turati Milan, Lombardy 20121 Italy. The company has employees across 2 continents, including EuropeNorth America.

What is New Guards Group's official website and social media links?

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New Guards Group's official website is newguardsgroup.com and has social profiles on LinkedIn.

What is New Guards Group's NAICS code?

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New Guards Group's NAICS code is 4483 - Jewelry, Luggage, and Leather Goods Stores.

How many employees does New Guards Group have currently?

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As of May 2026, New Guards Group has approximately 635 employees across 2 continents, including EuropeNorth America. Key team members include Chief Executive Officer: P. S.Vice President Sportswear: S. P.Head Of Product Management Marcelo Burlon: J. C.. Explore New Guards Group's employee directory with LeadIQ.

What industry does New Guards Group belong to?

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New Guards Group operates in the Retail Luxury Goods and Jewelry industry.

What technology does New Guards Group use?

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New Guards Group's tech stack includes AtlassianSalesforceRegister.itGoogle WorkspaceJamf ProGoogle Search ConsoleNginxApache.

What is New Guards Group's email format?

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New Guards Group's email format typically follows the pattern of First.Last@newguardsgroup.com. Find more New Guards Group email formats with LeadIQ.
New Guards Group logo

New Guards Group

Retail Luxury Goods and JewelryLombardy, Italy501-1000 Employees

New Guards Group is a Milan-based holding company that manages a portfolio of ten international luxury brands, including Off-White, Palm Angels, Ambush, and Opening Ceremony. The group operates within the retail luxury goods and jewelry sector, coordinating brand strategy, product development, and distribution across its labels with a Made in Italy orientation. Its approach emphasizes community, quality, collaboration, global reach, and speed, aiming to redefine how luxury is conceived and shared. The company is headquartered in Milan, Lombardy, and maintains a substantial workforce. In 2023, NGG launched the NGG++ division to operate the Reebok licenses.

Section iconCompany Overview

Headquarters
12 Viaduct Turati Milan, Lombardy 20121 Italy
NAICS Code
4483 - Jewelry, Luggage, and Leather Goods Stores
Employees
501-1000

Section iconFunding & Financials

  • $10M$25M

    New Guards Group's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    New Guards Group's revenue is estimated to be in the range of $10M$25M

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