Wedding and Events Target the New Harmony Inn as a preferred venue for weddings, retreats, and corporate events given its established wedding destination branding, period restaurant, and dedicated event brochures. Offer bundled packages that combine room blocks, catering from The Red Geranium, and meeting venue services.

Midmarket Growth Position the property as a cost-effective hospitality option for tri-state travelers and mid-sized groups, leveraging its sub-50 room staff size and revenue in the lower mid-market bracket to attract budget-conscious corporate groups and bus tours seeking intimate, personalized service.

Tech-Enhanced Booking Leverage the current tech stack and digital assets to optimize direct bookings and group inquiries. Propose upgrading the booking experience with tailored landing pages for meetings and weddings, while highlighting the venue’s proximity to Evansville and easy Interstate access.

Strategic Partnerships Explore partnerships with regional wedding planners, tour operators, and corporate event organizers who service the tri-state area. Position as a reliable, scenic destination with strong catering capabilities and an established romance/wine dining appeal.

Cross-Sell and Upsell Cross-sell experiences around the resort’s culinary offerings, wine program, and serene venue spaces. Propose add-ons such as multi-day meeting packages, exclusive dining experiences at The Red Geranium, and bundled room block discounts to drive larger group bookings.