New Heartland Group Employee Directory

Marketing ServicesTennessee, United States2-10 Employees

New Heartland Group is a marketing services firm focused on connecting brands with the so-called New Heartland, a broad cultural segment covering the Midwest, Southwest, and parts of the Southeast. The company emphasizes understanding how culture, core values, and lifestyle passions influence consumer buying behavior, and it builds engagement platforms around touch points such as music, food, sports, technology, and outdoor activities. Its service offering includes brand strategy, custom insights, content creation, digital and social strategy and management, talent acquisition and management, and market immersions. Based in Brentwood, Tennessee, the firm positions itself as a specialist in cultural intelligence and market engagement for brands seeking to reach the 60% of U.S. consumers identified with the New Heartland. A recent development highlights the launch of a digital advertising offering powered by its cultural insights platform, announced in mid-2025.

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