New Heartland Group

Marketing ServicesTennessee, United States2-10 Employees

New Heartland Group is the country’s only marketing agency/consultancy dedicated to connecting brands with the 60% of consumers who live in the New Heartland. We specialize in helping our clients understand the role culture, core values and lifestyle passions play in buying behavior.  Fueled by proprietary insights, we create engagement platforms built on the key New Heartland lifestyle touch points (music, food, sports, technology & all things outdoors). 

What is the New Heartland? It’s home to the largest and most diverse cultural segment in America (Midwest, Southwest and parts of the Southeast). Shared values, tightly knit communities and deeply connected families are a few of the important characteristics that define this loyal, passionate group.

Our services include brand strategy, custom insights, content creation, digital/social strategy + management, talent acquisition + management and market immersions.

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